Senior Director, Marketing

6 days ago

Burlington, Canada Equiton Capital Inc. Full time
Senior Director, Marketing & Communications

Senior Director of Marketing & Communications

About Equiton :

Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We have discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

About the Position:

Reporting to the VP of Marketing and Communications, the Senior Director of Marketing and Communications will work to propel the organization’s brand image through consistent messaging and strategy as well as support the capital raise team in growing awareness, consideration, and investment with new clients. They will liaise with internal and external partners to drive awareness of Equiton with key target markets and play a key role in helping the organization achieve its aggressive growth targets.

Key Functions and Responsibilities:

  • Develop and implement marketing and communications campaigns and strategies and monitor their success.
  • Define key performance indicators for each communications channel which will indicate a campaign's level of success and adjust as required.
  • Oversee the creation of brand and lead generation advertising that is impactful and will grow brand recognition and the client base.
  • Oversee the creation of marketing and communications collateral to ensure consistency with the organization's brand, including Fund materials, white papers, website copy, and more.
  • Develop a PR strategy and liaise with media to increase the profile of the organization.
  • Identify key target markets and product benefits and work with the creative team to create engaging advertising and informational pieces for a variety of platforms/channels that drive results.
  • Update and create marketing materials such as: Annual Reports, ESG Reports, Performance Reports, Brochures and other informational pieces and presentations for partners, advisors, and investors.
  • Make recommendations on evolving strategy based on results and competitive intelligence.
  • Create internal communication protocols and initiatives that will foster employee morale.
  • Ensure there is a tight process that fosters accuracy while delivering materials in a timely and relevant manner.

Required Skills and Abilities:

  • Superior written and verbal communications skills.
  • Proven experience managing a high-performance team.
  • Ability to influence cross-departmental key stakeholders while maintaining a positive relationship.
  • Ability to turn target market insights into actionable strategies and measure success and adjust as needed.
  • Ability to choose and effectively manage key external partners.
  • Experience developing and executing value propositions that are meaningful and differentiating.
  • Great multi-tasker and capable of simultaneously managing multiple projects with different deadlines.
  • Strong attention to detail with the ability to execute on a variety of projects with high accuracy while delivering timely content consistently and in a fast-paced environment.

Education and Experience :

  • A minimum of 10 years’ experience in Communications, preferably in Financial Services or a related category.
  • Post-secondary education with a focus on Marketing.

Our Commitment to Diversity, Equity and Inclusion :

In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

Our Core Values:

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.

Offering the highest level of professional expertise, quality service and knowledgeable insights.

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.

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