Senior Digital Marketing Manager

2 weeks ago

Burlington, Canada Equiton Capital Inc. Full time

Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We have discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

About the Position:

Reporting to the Director, Digital Marketing, the Senior Digital Marketing Manager will play a pivotal role in refining, executing, and optimizing strategic digital marketing initiatives. This position entails overseeing campaign implementation, streamlining marketing operations, and spearheading advanced website optimization efforts. The ideal candidate is a strategic thinker with a passion for digital marketing.

Key Functions and Responsibilities:

  • Develop, implement, optimize, and provide strategic oversight for paid digital campaigns across social media (Meta and TikTok) and SEM (Google Ads) platforms, ensuring alignment with business goals.
  • Implement and manage tracking for digital campaigns, ensuring accurate measurement and reporting of campaign performance.
  • Enhance the effectiveness of digital marketing efforts by optimizing website touchpoints, ensuring a seamless and engaging customer experience from awareness to conversion.
  • Regularly perform website audits to pinpoint opportunities for enhancing overall site performance, user experience, SEO, and implement required optimizations.
  • Oversee marketing operations including assisting with CRM management, email marketing automation, and analytics.
  • Streamline and optimize marketing processes and workflows to increase efficiency and effectiveness.
  • Monitor and report on performance metrics to assess campaign effectiveness, website metrics, and overall digital marketing ROI, providing comprehensive reports to leadership on key performance indicators (KPIs)
  • Stay informed about industry trends, best practices, and new tools to continually innovate and improve Equiton's growth efforts.
  • Collaborate with the content, designs, and the sales team create customer-focused messaging and content aligned with marketing strategies and company goals.
  • Develop and maintain a comprehensive digital marketing budget, ensuring the allocation of resources aligns with strategic goals and maximizes ROI.
  • Ensure consistent and clear communication across all digital marketing channels to maintain brand integrity and messaging.
  • Identify and implement opportunities for continuous improvement in digital marketing processes and strategies.

Required Skills and Abilities:

  • Advanced proficiency and proven experience in successfully managing paid digital marketing campaigns on social media (Meta and TikTok) and SEM (Google Ads) platforms.
  • Strong understanding and hands-on experience with website optimization techniques with the ability to execute necessary changes.
  • Proficient in marketing automation tools and CRM systems.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional organizational skills, capable of efficiently prioritizing tasks and managing deadlines in dynamic, fast-paced settings.
  • Stay informed about industry trends, best practices, and new tools to continually innovate and improve Equiton's growth efforts.
  • Detail-oriented with strong organizational skills.
  • Ability to work in a fast-paced, dynamic environment.
  • Proficient in digital tools such as WordPress, Google Analytics, Google Tag Manager, Looker Studio, SEMrush, Mailchimp, and other relevant platforms.
  • Adaptability and willingness to stay updated with industry trends, algorithm changes, and emerging digital marketing technologies.

Education and Experience :

  • Post-secondary education in Marketing, Business, Communications, or a related field.
  • Minimum of 5 years of experience in digital marketing. Real estate or finance industry experience preferred.
  • Proven track record of successfully managing paid media campaigns with $10M+ annual budgets, demonstrating the ability to effectively grow and optimize these budgets over time.
  • Experience with AI and machine learning applications in digital marketing is a plus.

Our Commitment to Diversity, Equity and Inclusion :

In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

Our Core Values:

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.

Offering the highest level of professional expertise, quality service and knowledgeable insights.

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.

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