Senior Brand Marketing Manager H/F

1 week ago

Burlington, Ontario, Canada Boehringer Ingelheim GmbH Full time
Press Tab to Move to Skip to Content Link

Participates with the cross functional team to develop Integrated Customer Plans (ICPs)for the brand(s), patients & specific customer segments in line with corporate IBP strategic objectives & Critical Success Factors (CSFs).

With guidance from the Senior Brand Manager and/or Business Unit Director, translates ICPs into multi-channel campaigns, develops & produces content/programs, & assists with the communication of the ICP & campaigns to relevant cross functional teams, especially the CFT to ensure understanding, buy- in, and optimal implementation.

Monitors brand performance & contributes to development of cross functional action plans to ensure exceptional customer experience as well as commercial objectives are met or exceeded.

Strategic Mindset & Integrated Customer Planning
Demonstrates customer focus, brand knowledge and competitive understanding.

Assists and may lead the development of parts of the Integrated Customer Plans (ICP) (as assigned by the Senior Brand Manager and/or Marketing Director) for targeted customer segment(s) to achieve strategic & commercial objectives as well as exceptional customer experience.

Helps identify relevant customer touchpoints and ensures tactics are aligned with customer preference to create meaningful engagements.

Proactively develops & implements multi-channel campaigns based on customer engagement preferences, customer needs & commercial objectives, with the goal of working up to developing integrated omni channel campaigns.

This includes the development, and approval of content in all assets to be used by the CFT for the campaigns (e.g. print promotional materials, Closed Loop Marketing (CLM) shows, Follow-up email (FUeM) templates/ fragments, live/web promotional meetings/events, etc.)
Responsible for assisting and/or leading the development, and approval of all content in digital assets to support assigned digital campaigns (e.g. Head office driven, paid digital and social media, BI websites, 3rd party websites, HQ/3rd party email campaigns and other digital channel options).

Assists in UAT testing of digital assets in campaigns and participates in evaluation and optimization activities post campaign launch.

Cascades learnings to the brand team(s).

Assists with the development of the integrated Plan of Action (POA) Playbooks, setting the tone & direction for the brand's POA (either live or virtual) & shares key concepts in the form of a story to engage with CFT & other relevant cross-functional stakeholders.

Develops critical thinking skills in order to ask questions to better understand the business, market research and analytics to come up with actionable insights and associated plans to act on the insights identified.

Assists with gaining a deep understanding of customer needs & perspectives that impact brand strategy & ICP development.
Active customer focus & engagement through multiple channels (e.g. frequent 1:1 interaction, field rides, participation in qualitative market research, etc.) to gain first-hand feedback on campaigns & implementation, enhance insight generation & supplement data-driven decision making.
Co-create value-added materials & services for ICPs with customers to optimize customer experience with BI & our products.
Helps identify opportunities, risks, and challenges.
Execution and Performance
Helps establish clearly defined metrics based upon agreed upon objectives.
Assists the Senior Customer Marketing Manager and/or Business Unit Director in the development of the forecasts.

Monitors product & competitor performance, as well as campaign & customer response metrics to better understand the business and adjust the plan as needed.

Regularly attends and participates in performance review meetings to review brand performance and campaign performance.
Helps in the creation of contingency plans in anticipation of multiple challenges.
Accountable for budget and resource management for assigned brand tactics.

This position is based in the Burlington, Ontario office located at 5180 South Service Road and is flexible .

Employees in flexible roles are required to be at the office a minimum of 50% of the time each month and must report to the office when requested and required by their Manager/Department.

At the "developing level" and progressing to the "proficient level" in some or most of the Marketing Value Principles (MVP) core competencies including Customer Focus, Market/Business Insights, Executional Excellence, Communication, Coaching, Strategic Mindset, Digital Savvy
Ideally 5+ years' experience in the pharmaceutical industry (sales, access and/or associated functions such as medical affairs)
Experience working directly with digital partners, ICPs, omni-channel, digital and content creation, would be assets
Demonstrated experience leading cross-functional projects
Bilingualism (French/English) an asset

We offer a competitive salary, generous amount of paid time off (vacation, personal days, contingency paid time off days for Long Term Contract Employees), comprehensive and flexible benefits plan, Defined Contribution Pension Plan with company matching of RRSPs, Employee and Family Assistance Plan, employee and leadership development programs, and programs to support overall health and wellness for employees.

Boehringer Ingelheim Canada is committed to providing accommodations for people with disabilities to support their participation in all aspects of the recruitment and selection process.

  • Brand Marketing Specialist

    1 week ago

    Burlington, Ontario, Canada MTY Group Full time

    We are hiring a _Brand Marketing Specialist _to work out of the MTY Group office in Burlington. This role will report to the Senior Brand Marketing Manager and will play an integral role in the development and execution of marketing initiatives for two brands in the MTY Group family. If you are fun, friendly, genuine and love hospitality, you could be...

  • Brand Ambassadeur F/H

    1 week ago

    Burlington, Ontario, Canada Betstamp Inc. Full time $16

    Betstamp is the future of sports betting. We were founded in 2020 with the mission to make sports betting easy and accessible with everyone, while improving your odds of winning your bets. Our team is dedicated to creating the best user experience possible, while educating the public about sports betting. Betstamp aggregates sports betting odds from every...

  • Marketing Manager

    1 week ago

    Burlington, Ontario, Canada Pearle Hospitality Full time

    Job Purpose:The Marketing Manager is a creative, dynamic, and motivated team player with a strong eye for detail, who can manage multiple projects, stakeholders, and channels. Working with a growing and energetic company such as Pearle Hospitality, the individual in this role has a strong understanding of multi-channel marketing, luxury brands, leading with...

  • Senior Manager, Local Marketing

    1 week ago

    Burlington, Ontario, Canada Equiton Full time

    Senior Marketing Manager Founded in 2015, Equiton is a recognized leader in private equity investments, with assets under management now over $1 billion. Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. Successful candidates must have a...

  • Senior Manager, Local Marketing

    1 week ago

    Burlington, Ontario, Canada Equiton Partners Inc. Full time

    Founded in 2015, Equiton is a recognized leader in private equity investments, with assets under management now over $1 billion. Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. At Equiton, where the worlds of real estate and finance...

  • Senior Marketing Manager

    1 week ago

    Burlington, Ontario, Canada Equiton Capital Inc. Full time

    Founded in 2015, Equiton is a leading player in private equity investments with assets surpassing $1 billion. Our growth stems from the profound understanding of the industry and creating lasting wealth through real estate ventures. Identifying lucrative opportunities demands time, experience, and discipline. By predicting trends strategically and seizing...

  • Senior Marketing Manager, Wholesale

    1 week ago

    Burlington, Ontario, Canada JTB HAWAII GROUP COMPANIES Full time

    Founded in 2015, Equiton is a recognized leader in private equity investments, with assets under management now over $1 billion. Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We've discovered that finding the right opportunities...

  • Deputy Market Manager

    1 week ago

    Burlington, Ontario, Canada Randstad Canada Full time

    Do you have experience working in a commercial role in an organization, including previous senior management experience? In this role you will be working full time hours and earn a competitive rate within the market. 2 year contract - Direct Hire position Extended health, dental, and vision coverage (for you and your family) Flexible spending account ...

  • Senior Marketing Manager

    1 week ago

    Burlington, Ontario, Canada the Ladders Full time

    Senior Marketing ManagerAboutEquiton:Founded in 2015, Equiton is a recognized leader in private equity investments, with assets under management now over $1 billion. Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wea

  • Manager, Brand Project Management

    1 week ago

    Burlington, Ontario, Canada Grantek Full time

    From concept to design to execution, be part of the team that gets everyday products to people. Do you want to have an impact on creating products from today's top brands? Does having a company care about your career today and into the future motivate you? Grantek is a recognized leading provider of integrated automation, smart manufacturing and industrial...

  • marketing automation manager

    1 week ago

    Burlington, Ontario, Canada JTB HAWAII GROUP COMPANIES Full time

    Founded in 2015, Equiton is a recognized leader in private equity investments, with assets under management now over $1 billion. Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. At Equiton, where the worlds of real estate and finance...

  • Marketing Assistant

    1 week ago

    Burlington, Ontario, Canada UW Burlington Full time

    UW Burlington is a business consulting and strategic brand marketing firm that specializes in preparing, launching, and optimizing brand awareness, sales, and promotional marketing strategies. We are experts at what we do, and we need an Entry Level Marketing Assistant that possesses that same tenacity and confidence to join our competitive,...

  • Marketing Manager

    1 week ago

    Burlington, Ontario, Canada ML6 Search + Talent Advisory Full time

    A bit about us:In a nutshell, ML6 Search + Talent Advisory is an innovative recruitment & talent solution provider supporting organizations globallyWe have 3 divisions: Engineering, Technology, and Professional, a team of 20, and we are still growing Our office is dog friendly (Meet the ML6 Pups) and we are also open to those looking for flex-working...

  • Entry Level Marketing Assistant

    1 week ago

    Burlington, Ontario, Canada UW Burlington Full time

    UW Burlington is a business consulting and strategic brand marketing firm that specializes in preparing, launching, and optimizing brand awareness, sales, and promotional marketing strategies. We are experts at what we do, and we need an Entry Level Marketing Assistant that possesses that same tenacity and confidence to join our competitive,...

  • F&i Manager

    1 week ago

    Burlington, Ontario, Canada Leggat Auto Group Full time

    Leggat Auto Group is seeking a strong leader to join the business office in the position of F&I ManagerAbout UsLeggat Auto Group represents 12 dealerships across Southern Ontario. We are proud to be celebrating our 100th year of serving our communities. We are a family-owned auto group with almost 600 employees that is committed to helping everyone find the...

  • Social Media Marketing Manager

    1 week ago

    Burlington, Ontario, Canada Hair Xtacy Academy of Hair Design Full time

    We are seeking a highly skilled and motivated Social Media Marketing Manager to join our dynamic marketing team. As a Social Media Marketing Manager, you will be responsible for developing and implementing social media strategies to increase brand awareness, drive engagement, and generate leads for our company.Responsibilities: Develop and execute social...

  • Digital Marketing Engagement Specialist Retail · Burlington

    1 week ago

    Burlington, Ontario, Canada WS Audiology USA Full time

    HearCanada bolsters a world-class team of hearing care professionals/pioneers who share a passion for providing Wonderful Sound for All. With 60% of the Canadian population experiencing a type of hearing health issue in 2021, our teams are passionate about providing an exceptional client experience through their hearing journey, going above and beyond to...

  • Trade Marketing Specialist

    1 week ago

    Burlington, Ontario, Canada GE Appliances Canada, a Mabe Company Full time

    MABE (MC Commercial Inc.) in partnership with GE Appliances is a global company that designs, produces and distributes major home appliances to more than 70 countries around the world across GE, GE Profile, Cafe and Monogram brands.GE appliances answer real-life needs, define trends and simplify routines. Through ingenuity and innovation, our next generation...

  • Content Marketing Senior Specialist

    1 week ago

    Burlington, Ontario, Canada HostPapa Inc. Full time

    With team members and customers in 39 countries around the globe, HostPapa is currently one of the fastest-growing web hosting companies with a wide range of products available. At its core, we provide individuals and small and medium-sized businesses with access to valuable tools and services critical to their online success, including a Website Builder...

  • Marketing & Communications Manager - Retail

    1 week ago

    Burlington, Ontario, Canada Equiton Partners Inc. Full time

    About Equiton:Founded in 2015, Equiton is a recognized leader in private equity real estate investments. Our exponential growth is a direct outcome of our team understanding how the industry works and how to create long-term wealth through real estate investing. We've discovered that finding the right opportunities involves time, experience, and discipline....