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Director of MarTech
4 months ago
ABOUT APPLY DIGITAL
Who we are: We're a global digital transformation partner for change agents, working to modernize their organizations.
Who we help: Our 650+ digital specialists have helped global companies like Kraft Heinz, Moderna, Lululemon, Games Workshop, Atlassian, and The Very Group create business impact.
What we do: We offer clients end-to-end expertise across Business Strategy, Commerce, Platform, Products, Innovation, and beyond.
How we help: We work together as one connected team to drive business impact and ensure every strategy is actionable through to execution in the context of your organization’s broader ecosystem. We collaborate as cross-disciplinary pods and as extensions of client teams - ensuring the right perspectives contribute to creating connected, value-generating outcomes.
If you'd like to learn more about Apply Digital's culture click HERE.
LOCATION:Apply Digital is hybrid/remote friendly. The preferred candidate should be based in the Greater TorontoArea of Canada, working in hours that align to ET.
THE ROLE:
We are seeking a Director of MarTech & Data Intelligence who will not only spearhead our MarTech innovations but also harness the power of data intelligence to propel our business forward. This role is at the intersection of technology, marketing, and data analytics, requiring a visionary leader who can blend technical expertise with strategic insight to leverage marketing technologies and data analytics for achieving unparalleled business outcomes.
As the Director of MarTech & Data Intelligence, you will be the architect of our digital marketing and data strategy. Your mission will be to ensure that our MarTech stack and data analytics capabilities are not just state-of-the-art but also perfectly aligned with our business objectives, driving growth and enhancing customer experience through data-driven insights and technology.
Responsibilites:- Develop and implement a holistic MarTech and Data Intelligence strategy that integrates our marketing technologies with advanced data analytics to drive business growth.
- Oversee the assessment, selection, and deployment of AdTech and MarTech systems, including but not limited to ad servers, DMPs, CRM systems, marketing automation(MA) platforms, consumer data platform (CDP) and analytics tools.
- Handle vendor relations and agreements, negotiate terms and costs, and keep up-to-date with industry movements and breakthrough technologies.
- Spearhead the integration and application of marketing technologies to optimize operational efficiency and boost the effectiveness of marketing campaigns.
- Work in collaboration with various teams to ensure the comprehensive utilization of marketing technologies across all mediums, optimizing overall impact.
- Utilize data analysis to guide decision-making processes, spot trends, and discover insights that inform strategic planning.
- Set and monitor key performance indicators and metrics to evaluate the success of AdTech and MarTech efforts, analyze performance data, and offer insightful recommendations for ongoing optimization.
- Serve as a key communicator with all stakeholders, keeping informed of industry standards, regulatory changes, and advancements in digital marketing, technology, privacy, and data management.
- Bachelor’s degree in Marketing, Business, Data Science, or a related field; advanced degrees or certifications in marketing technology, data analytics, or similar fields are highly desirable.
- At least 10 years of experience in leading MarTech and/or data analytics initiatives, with a solid track record in digital marketing and data-driven strategies.
- Profound knowledge of the latest MarTech solutions, data analytics tools, and technologies, including experience with CRM systems, marketing automation platforms, CDPs, data visualization tools, and AI/machine learning applications.
- Exceptional analytical and strategic thinking skills, with the ability to translate complex data into actionable business insights.
- Demonstrated leadership in managing cross-functional teams and projects, fostering collaboration, innovation, and a data-informed culture.
- Excellent communication and stakeholder management skills, capable of articulating technical concepts to non-technical audiences and influencing decision-making processes.
- Agile and adaptive mindset, with the resilience to navigate the rapidly evolving landscapes of digital marketing and data analytics.
- Flexibility - work where you work best
- Competitive benefits plan
- Generous paid time off - take the time you need to be balanced and energized
- A growing company means many opportunities for advancement - we like to promote from within
- Regular team and company events (karaoke, escape rooms, axe throwing and more)
- Training budgets, Days of Learning, company-wide training, Apply Library and our Hackathon for Good mean you have many different ways to learn and stretch yourself
At Apply Digital, we value humanity, diversity, and authenticity as much as we do excellence and innovation. We aim to live our SHAPE values (Smart, Humble, Active, Positive, Excellent) every day in the work we do and how we work together.
If this aligns with your values, we encourage you to apply for a role that aligns with your experience.
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