Senior Developer, Marketing Technology Specialist

2 months ago

Toronto, Ontario, Canada Royal Bank of Canada> Full time
Job Summary

This role acts as a solution consultant for MarTech technology, leveraging expertise in Salesforce Marketing Cloud to drive digital sales growth and measurement.

Key Responsibilities
  • Consult with Marketing and Online Marketing managers to optimize Online Marketing campaigns/scenarios by leveraging MarTech capabilities.
  • Pilot and implement new MarTech functionality on RBC's online properties.
  • Provide support of MarTech solutions 24/7, especially during upgrade/fixes.
  • Act as subject matter expert for internal users of SFMC email tool, troubleshooting and dealing with Premier SFMC Support team when required.
  • Assist with technical aspects of email marketing and triggered campaigns and Alerts e.g. solution data capture requirements, lead generation feeds, etc...
  • Effectively communicate and build rapport with team members, stakeholders and business partners using a variety of techniques and collaboration from initiation to close.
  • Actively participate in Agile meetings and ensure assigned tasks are completed on time to support project deliverables.
Requirements
  • Experience and certifications in Salesforce Marketing Cloud (SFMC).
  • Knowledge of other Salesforce products is an asset.
  • Experience in Web programming (e.g. HTML, CSS, XML, JavaScript).
  • Experience in development lifecycle from discovery to implementation.
  • Experience in Agile methodologies.
  • Experience with SQL development and design skills.
What We Offer
  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
  • Leaders who support your development through coaching and managing opportunities.
  • Work in a dynamic, collaborative, progressive, and high-performing team.
  • A world-class training program in financial services.
  • Flexible work/life balance options.
  • Opportunities to do challenging work.

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