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Marketing Technology Specialist

2 months ago

Toronto, Ontario, Canada Royal Bank of Canada Full time
Job Summary

This role acts as a solution consultant for MarTech technology like Salesforce Marketing Cloud. The successful candidate will be responsible for delivering enhanced MarTech capability via RBC's various MarTech technologies to grow and measure digital sales.

Key Responsibilities
  • Consult with Marketing and Online Marketing managers to optimize Online Marketing campaigns/scenarios by leveraging MarTech capabilities
  • Develop business rules that allow Marketing heads to target high value clients by leveraging client profiles and online behavior improve conversion rates
  • Pilot and implement new MarTech functionality on RBC's online properties
  • Provide support of MarTech solutions 24/7, especially during upgrade/fixes
  • Act as subject matter expert for internal users of SFMC email tool, troubleshooting and dealing with Premier SFMC Support team when required
  • Assist with technical aspects of email marketing and triggered campaigns and Alerts e.g. solution data capture requirements, lead generation feeds, etc...
  • Effectively communicates and builds rapport with team members, stakeholders and business partners using a variety of techniques and collaboration from initiation to close. Resolves conflicts/issues of medium complexity and escalates others as appropriate
  • Actively participate in Agile meetings and ensure assigned tasks are completed on time to support project deliverables
Requirements
  • Experience and certifications in Salesforce Marketing Cloud (SFMC)
  • Knowledge of other Salesforce products is an asset
  • Experience in Web programming (e.g. HTML, CSS, XML, JavaScript)
  • Experience in development lifecycle from discovery to implementation
  • Experience in Agile methodologies
  • Experience with SQL development and design skills
What We Offer
  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • A world-class training program in financial services
  • Flexible work/life balance options
  • Opportunities to do challenging work