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Senior Developer, Marketing Technology Specialist

2 months ago

Toronto, Ontario, Canada Royal Bank of Canada Full time

Job Summary

This role acts as a solution consultant for MarTech technology, leveraging expertise in Salesforce Marketing Cloud to drive digital sales growth and measurement.

The successful candidate will be responsible for delivering enhanced MarTech capabilities through RBC's various technologies, working closely with the Senior Manager of Marketing Technology and the Digital Marketing and Sales leadership team.

Key Responsibilities

  • Consult with Marketing and Online Marketing managers to optimize Online Marketing campaigns by leveraging MarTech capabilities.
  • Pilot and implement new MarTech functionality on RBC's online properties.
  • Provide support for MarTech solutions 24/7, especially during upgrades and fixes.
  • Act as a subject matter expert for internal users of SFMC email tool, troubleshooting and dealing with Premier SFMC Support team when required.
  • Assist with technical aspects of email marketing and triggered campaigns, including solution data capture requirements and lead generation feeds.

Requirements

  • Experience and certifications in Salesforce Marketing Cloud (SFMC).
  • Knowledge of other Salesforce products is an asset.
  • Experience in Web programming (e.g. HTML, CSS, XML, JavaScript).
  • Experience in development lifecycle from discovery to implementation.
  • Experience in Agile methodologies.
  • Experience with SQL development and design skills.

What We Offer

  • A comprehensive Total Rewards Program including bonuses and flexible benefits.
  • Leaders who support your development through coaching and managing opportunities.
  • Work in a dynamic, collaborative, progressive, and high-performing team.
  • A world-class training program in financial services.
  • Flexible work/life balance options.
  • Opportunities to do challenging work.

Job Skills

  • Active Learning
  • Agile Methodology
  • Application Integrations
  • Cascading Style Sheets (CSS)
  • Detail-Oriented
  • Enterprise Application Delivery
  • Group Problem Solving
  • Hyper Text Markup Language (HTML)
  • JavaScript
  • Programming Languages
  • RESTful APIs
  • Salesforce Marketing Cloud
  • Salesforce Marketing Cloud Email Studio
  • Salesforce Marketing Cloud Engagement
  • Salesforce Object Query Language (SOQL)
  • SOAP APIs
  • Software Development Life Cycle (SDLC)
  • Structured Query Language (SQL)