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Marketing & E-Commerce Copywriter

3 months ago

Mississauga, Canada American Tall LTD Full time

American Tall is a thriving e-commerce brand, dedicated to producing world-class quality clothing for tall men, and women, up to 7’1. Founded by a father and son duo in 2015, the business has grown to a level that seemed almost unimaginable just a few years ago and is now a leading brand in the tall community. The growth can be attributed to the excellent leadership team and family values that drive the business – respect, passion, support, and empowerment.

We believe the best ideas come from a diverse group of people. This is a special opportunity to join an innovative business with tremendous upside, and a work culture built on the foundation of respect, inclusiveness, and continued learning.

Do you have a passion for storytelling and a strong background in SEO? Do you love fashion and have experience crafting compelling narratives for digitally native brands? If so, then this is the role for you

We are looking for a strategic, creative, and organized Marketing & E-Commerce Copywriter to join our team and play a key role in the continued growth of the business. Using engaging and SEO-friendly strategies, you will work closely with members of the Digital Marketing and Merchandising teams to revamp our brand voice and communication framework, defining a brand personality for written communication and spear-heading the rollout across website, campaign, email, blog, advertising, and some corporate communications. You will be expected to take a hands-on approach, leading core storytelling as well as a high volume of product descriptions and blog articles to ensure consistency of voice across all customer touch points. You will use your expertise and consumer-centric storytelling to transform ideas into compelling branded marketing copy across our e-commerce and advertising channels.

If you’re interested in joining a growing company, with a genuine culture of respect and inclusivity, then this may be the job for you

Job Duties & Responsibilities
  • Lead the development and execution of the brand voice across all written communication, ensuring consistency and engaging storytelling.
  • Collaborate with the merchandising team to transform technical garment information into compelling and consumer-friendly product descriptions.
  • Take a consumer-centric approach to copywriting, balancing customer persona and brand voice with SEO best practices.
  • Manage the American Tall men’s and women’s blog, including weekly posting, image placement, and outsourcing to third-party writers for additional content.
  • Develop a deep understanding of products, consumers, competitors, and industry trends to provide valuable insights and recommendations.
  • Write engaging copy for various media, including emails, ad campaigns, social platforms, and other creative projects.
  • Edit and proofread content to maintain high editorial standards across all outputs.
  • Contribute to the ongoing development and implementation of brand guidelines.
  • Assist with cross-functional responsibilities as needed.
  • Foster a collaborative team environment by effectively working with diverse personality types.
Experience, Education & Designations
  • Degree or diploma in English, Journalism, Creative Writing, Marketing, and/or Communications.
  • 3-5 years' experience in copywriting, preferably in a digital environment.
  • Experience with fashion e-commerce, editorial or marketing is a major asset.
  • Strong working knowledge of SEO and keyword research.
  • Highly experienced with the Microsoft Office Suite. Bonus points if you also have experience using time-management software like Asana and Airtable.
Knowledge, Skills & Attributes
  • A creative approach and excellent verbal and written communication skills.
  • Excellent time management skills with the ability to meet tight deadlines.
  • Tech-savvy and proficient in social media.
  • Open and receptive to constructive feedback.
  • Detail-oriented approach with a proven ability to multitask in a fast-paced environment.
  • Familiarity with online marketing strategies and marketing channels.
  • Enthusiastic and confident go-getter that has a positive impact on the workplace environment.
  • Consistently exhibit American Tall’s values - innovation, respect, passion, and commitment.

Accommodations and Accessibility:

American Tall provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions, or required documents regarding accessibility in a different format, please contact us at HR@americantall.com

Inclusion:

At American Tall, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work, and it is our belief that they enable us to reach our goal of providing excellent quality and care in our products. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

Please note that applicants who receive a conditional offer of employment from American Tall may be required to provide proof that they are fully vaccinated with a COVID-19 vaccine approved by Health Canada. American Tall will consider individual requests for accommodation by applicants who cannot be fully vaccinated due to health concerns, or any other Code protected grounds.

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