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Senior Marketing Manager
3 months ago
Our 'Client' is the largest production equipment rental company in Canada, specializing in film and TV. They are growing fast and have doubled in the last 2 years, with plans to continue the growth
The opportunity:
The Marketing Team is looking for a customer-centric marketing professional to join them in the role of Marketing Lead .
Responsibilities : Support and participate in the development and implementation of the corporate strategy Oversee development and execution of annual integrated marketing plan Oversee national brand communications, including internal communications, PR, social, web, email and paid advertising campaigns through traditional and digital platforms Oversee all branding updates including updating and maintenance of graphic standards and branded assets library Support planning and production of creative content, including photoshoots, video production, web development and other branded communications Collaborate with Director of Strategic Partnerships on planning and execution of client acquisition and retention programs supporting the industry and film community Lead cross-functional working groups to increase alignment between Marketing, Sales, Digital, Operations and the senior leadership team Partner with Sunbelt Marketing, external agencies, senior leadership and cross-functional teams to drive marketing strategy implementation and alignment within the organization Train, mentor, and coach the marketing team and support the hiring and onboarding of new Digital Marketing Manager as needed Provide thought leadership and strategic recommendations to senior leadership as needed Maintain excellent relationships with leaders across all business units to ensure accuracy, consistency and relevancy of all marketing initiatives and branded content Experience required: 7+ years of marketing experience, including 3+ years of people management and 2+ years working within a B2B sales organization Bachelor’s degree in Marketing, Communications, or Business Administration Experience working with Salesforce, Salesforce Marketing Cloud, or Pardot Strategic leader with proven experience leading integrated tactical campaigns Customer-centric marketer with deep understanding of marketing principals and best practices Strong communicator with excellent relationships management and project management skills Solutions focused creative problem-solver and highly adaptable to changing work environments Exceptional organization skills, good judgement, with ability to meet short deadlines Strong people manager with proven ability to grow and mentor a junior team
If this position suits your skills and experience, we want to talk to you
Please apply by submitting your resume and a covering letter outlining why you are a suitable candidate for this exciting role.
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