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Fitness Director
3 months ago
Sweat and Tonic (S&T) is Toronto's most innovative and exciting boutique fitness and wellness hub, offering the widest collection of expertly programmed Yoga, Pilates, HIIT, and Ride group fitness classes in Canada. We create a curated, immersive fitness experience for sweat enthusiasts to challenge their minds and bodies within a community that grows, succeeds, and celebrates together. With premium spa facilities, high-tech biohacking amenities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi-functional lounge, workspace and event venue, inspires collaboration and innovation. Since opening in 2019, we've innovated and expanded our state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof –- a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In 2023, we opened our first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and a new 25,000 sq.ft. immersive fitness & wellness hub in Toronto at The Well. This is a unique opportunity to become a part of a passionate, dynamic team that is here to disrupt the fitness industry.
About the Role:
We are seeking a full-time Fitness Director to create exceptional group fitness experiences and lead a growing team. As the head of the fitness department and a member of the organization’s Senior Leadership Team, you’ll ensure all group fitness and personal training offerings are carried out with excellence, track and report on department performance, monitor industry trends to constantly innovate and improve offerings, lead strategic direction and execution for the fitness department, and contribute in key business decisions for the company as a whole.
The ideal candidate is passionate about delivering expertly crafted fitness experiences, working collaboratively to create a world-class fitness brand, building positive relationships that support and cultivate top talent, and maintaining structure and organization across the fitness department. Experience teaching group fitness classes in HIIT, Yoga, Ride and/or Pilates environments, managing dynamic teams, and driving strategic business initiatives would be important to having success in this role.
With Sweat & Tonic’s plans to grow locations in Canada and the U.S., this is a fantastic opportunity for someone looking to merge their passions for fitness management and organizational effectiveness, and get involved at the early stages of a premium, growing brand.
About the Team:
As the Fitness Director, you’ll report directly to the Chief Brand Officer and Founder. You’ll also work closely with other members of the Senior Leadership Team including the Chief Operations Officer and Marketing Manager. The Fitness Operations Manager, Personal Training & HIIT Studio Manager, and Lead Trainers report directly to you, and, together, you oversee all group fitness instructors.
Primary Job Responsibilities:
- Programming Standards & Class Execution
- Ensure all fitness offerings are executed at the highest quality level and in a strategic manner that maximizes class attendance and aligns with S&T’s premium brand standards.
- Coordinate with the fitness department to audit, track, report on, and improve performance of the overall department including HIIT, Yoga, Ride and Personal Training studios.
- Execute quarterly competitive analysis and research to track trends, drive growth and spark innovation.
- Instructor Recruitment, Training & Development
- Coordinate with the fitness department to develop strategies and oversee the recruitment, training, and auditions of new instructors to fill open positions, build sub lists, and prepare for the opening of new locations.
- Coordinate with the fitness department to track and develop underperforming instructors to improve overall class experience, attendance, and community engagement.
- Motivate, inspire and build relationships with team members to foster a culture that collaborates, elevates, and belongs.
- Ensure instructors deliver exceptional customer service and act as Sweat & Tonic brand ambassadors, both in and out of class.
- Ensure instructors are participating in promotional events, photo & video shoots, and campaigns.
- Class Schedule Optimization
- Work with the Fitness Operations Manager to coordinate, analyze, optimize, and report on class schedules. Present quarterly schedule refreshes to Senior Management team.
- Coordinate directly with the Marketing team to promote classes, launch new class styles, and drive traffic to underperforming timeslots.
- Business Strategy
- Work alongside the management team to define strategic goals that continue improving offerings and revenue, develop execution plan, lead execution, track progress, and present end results.
- Coordinate with the management team to develop expansion plans, improve fitness environment, and adjust standard operating procedures as the organization scales.
- Contribute to the design and development of future locations, particularly in relation to the fitness studio environments.
- As part of the Senior Leadership Team, play a key role in the overall direction of the business and brand.
- 10+ years of experience in a management role, ideally in the fitness, hospitality or retail industry
- Ability to demonstrate excellent leadership and people management skills
- Experience teaching Yoga, Pilates, HIIT, and/or Ride classes
- In-depth understanding of and interest in following the fitness industry, both within Toronto and internationally
- Flexibility to work evenings, weekends, and/or holidays as required
- University degree or experience in Business or Operations is desirable
- Experience managing a team of 30+ with proven success at demonstrating high growth and profitability
- Proven success in organizational effectiveness
- Experience budgeting and forecasting
- Excellent communication, organization, and time management skills
- Proven ability to operate effectively in highly pressured roles and environments with ambiguity
- Self-motivated, team-oriented, and personally passionate about health and fitness
- Highly organized, responsible, and trustworthy
- Experience in a start-up environment is desirable
- This is an in-person position that requires a consistent presence within the studio environment. Local candidates, or candidates willing to relocate to Toronto, are preferred.
- Base salary $125k-$150k dependent on experience
- 15% annual bonus plan
- Four weeks of paid vacation time
- Comprehensive health benefits
- Unlimited S&T membership for you and a loved one
- Annual salary appraisal
- 40% off at Sweat and Tonic shop
- 20% off at Tonic Bar
- Access to discounts at up to 5,000 retailers across Canada
- Employee Assistance Program
- Top-up parental leave
- Up to $2,500 tuition reimbursement annually
We are an equal-opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs. #J-18808-Ljbffr
