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Digital Media Director

2 months ago

Toronto, Ontario, Canada Equinox Fitness Club Full time $170,000 - $185,000
Director of Social Media

Unlock the Power of Social Media

Equinox Fitness Club is seeking a visionary Director of Social Media to lead our digital and social media efforts. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media strategy that drives engagement, brand awareness, and business growth.

Key Responsibilities:

  • Develop and implement a social media strategy that aligns with our brand identity and marketing objectives.
  • Lead the creation and execution of engaging content across various social media platforms, including Instagram, TikTok, and Facebook.
  • Collaborate with cross-functional teams to develop compelling visual experiences and campaigns that resonate with our target audience.
  • Manage and optimize social media content calendars, setting targets and timelines for key initiatives and content production.
  • Track, analyze, and report on social media performance, optimizing strategy based on top-performing content.
  • Stay up-to-date with industry trends and emerging technologies to drive continuous content innovation.
  • Lead consumer marketing social media efforts, executing campaigns and creator activations.
  • Generate weekly reports, tracking customer feedback and industry trends to inform strategic decisions and optimize social initiatives.

Requirements:

  • Minimum of 10 years of progressive experience in social media, content creation, or communications within luxury, lifestyle, hospitality, or leading brand sectors.
  • Proven success in developing and executing earned media strategies that significantly enhance brand growth and engagement.
  • Strong leadership abilities, inspiring cross-functional teams in a dynamic, fast-paced environment.
  • Advanced understanding of social media platforms, digital marketing techniques, and emerging trends.
  • Exceptional communication skills, capable of articulating clear visions and strategies.

What We Offer:

  • Competitive salary and benefits package.
  • Complimentary club membership.
  • Perks and incentives with our products and services.

This is a unique opportunity to join a dynamic and innovative team at Equinox Fitness Club. If you are a passionate and experienced social media professional, we encourage you to apply for this exciting role.