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Digital Media Director
2 months ago
At Equinox Fitness Club, we're seeking a highly skilled Digital Media Director to lead our social media and content creation efforts. As a key member of our team, you'll be responsible for developing and executing a comprehensive digital media strategy that drives brand engagement and growth.
Key Responsibilities:- Develop and execute a social media strategy that aligns with our brand identity and marketing objectives.
- Lead the creation and distribution of high-quality, engaging content across various social media platforms.
- Collaborate with cross-functional teams to develop compelling visual experiences that resonate with our target audience.
- Manage and optimize social media content calendars to ensure timely and effective content delivery.
- Track and analyze social media performance metrics to inform strategic decisions and optimize content.
- Stay up-to-date with industry trends and emerging technologies to drive continuous content innovation.
- Develop and maintain relationships with social media platforms and agency partners to optimize performance and explore new opportunities.
- Partner with PR and Influencer Strategy teams to enhance earned media and amplify brand visibility.
- Oversee budgets and coordinate with creative partners for efficient resource allocation and project execution.
- Analyze campaign data and performance metrics to identify optimization opportunities and inform future strategies.
- Mentor and develop team members across social media, communications, and content creation to foster collaboration and provide ongoing feedback and development opportunities.
- Minimum of 10 years of progressive experience in social media, content creation, or communications within luxury, lifestyle, hospitality, or leading brand sectors.
- Proven success in developing and executing earned media strategies that significantly enhance brand growth and engagement.
- Strong leadership abilities, inspiring cross-functional teams in a dynamic, fast-paced environment.
- Advanced understanding of social media platforms, digital marketing techniques, and emerging trends.
- Analytical prowess to interpret data and insights, driving informed strategic decisions.
- Exceptional communication skills, capable of articulating clear visions and strategies.
- Flexibility and adaptability to navigate evolving industry landscapes and consumer behaviors.
- Excellent communication and collaboration skills.
Equinox Fitness Club is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://www.equinox.com. All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
