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Head of Marketing

2 months ago

Quebec, Canada Missive Full time

Missive cherche un Responsable Marketing pour développer et mettre en œuvre sa stratégie marketing de croissance organique.

La société a connu une croissance de 60% par an pendant les 5 dernières années, avec un effort marketing minimal. Le candidat idéal aura une solide compréhension des stratégies de croissance axées sur le produit et des approches marketing basées sur les données.

Les missions clés incluent :

  • Définir et exécuter une stratégie marketing alignée avec les objectifs de l'entreprise et les besoins du marché.
  • Capturer l'essence de l'équipe et du produit pour créer une narrative de marque unique et un message produit percutant.
  • Produire du contenu attrayant pour communiquer la proposition de valeur de la société.
  • Exécuter, tester et affiner des campagnes basées sur les données pour accroître le trafic et optimiser les conversions.
  • Travailler en étroite collaboration avec les équipes produit et expérience client pour assurer une approche cohérente en matière d'acquisition, de rétention et d'expansion des utilisateurs.
  • Identifier les indicateurs clés d'activation qui sont en corrélation avec la conversion et la rétention des utilisateurs.

Les compétences requises incluent :

  • Une mentalité "do more with less".
  • Une capacité à être à la fois ultra créatif et data-driven.
  • Excellentes compétences en communication (écrite et orale).
  • 5 ans ou plus d'expérience dans les domaines de marketing.
  • Une solide compréhension du marketing de contenu, SEO, réseaux sociaux, publicités en ligne et marketing par e-mail.
  • Une connaissance approfondie des outils marketing.

Missive est une société passionnée par son métier et déterminée à obtenir des résultats exceptionnels. Nous construisons avec une vision claire, centrée sur le service à nos clients. Créer le meilleur produit possible, au final, est ce qui compte vraiment.

Nous offrons :

  • Une culture zéro-ish meeting, vous permettant de vous concentrer sur ce que vous faites de mieux.
  • Des options de travail à distance ou au bureau.
  • Un environnement de travail collaboratif avec une équipe qui valorise l'expertise technique.
  • La possibilité de travailler pour un produit apprécié par ses utilisateurs.

La rémunération pour ce poste dépendra de l'expérience et des qualifications, dans une fourchette allant de $ à $ CAD par an. En plus du salaire de base, nous offrons un ensemble complet d'avantages.

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