Marketing Consultant

2 months ago

Quebec City, Canada Zurich Insurance Full time

**The Opportunity**
- Are you looking for a caring, collaborative, values-driven workplace with inspiring teammates and leaders? Do you have the ambition and desire to be the best and thrive at the most impactful global insurance provider in the world? Look no further than Zurich, Canada.
If you have experience in Digital Marketing and are looking for a new challenge, we would love to hear from you.Zurich Resilience Solutions is currently looking for a Marketing Director to develop, promote, and plan strategic and tactical objectives to deliver market-leading campaigns that generate profitable business.Reporting to the Head of ZRS, Canada, you will ensure communications requirements are clearly defined based on an informed detailed understanding of propositions, target market segments and distribution channels.This is a unique opportunity to build your knowledge and experience for the future in a supportive environment where your voice matters.- What you will do
- Support propositional development, promotion and strategic and tactical objectives to deliver market leading campaigns that generate profitable business.
- Ensuring effective marketplace delivery, customer focus and propositional integrity.
- Ensure communications requirements are clearly defined based on an informed detailed understanding of propositions, target market segments and distribution channels.
- Continuous improvement in the quality and effectiveness of marketing communication and maintenance of an up to date understanding of best practice.
- Ensure all relevant trade and distributor media and opportunities are fully understood and exploited.
- Ensure on time, on budget delivery of campaigns and other communications initiatives, to maintain or grow profitable market share for relevant proposition set.
- Determine budgets for communication projects, ensuring any necessary external agencies and services are selected and managed effectively.
- Work collaboratively with all parts of the Marketing team and wider business areas to research, develop, enhance and communicate the customer and/or broker value propositions for assigned segments. Work collaboratively with all parts of the Marketing team and wider business areas to research, develop and implement compelling ‘take to market’ strategies and effective, integrated campaigns and initiatives.
- Provide business insight and strategic input to the production of communications, sales campaigns and marketing promotions.
- Lead the marketing planning process for specified Segments, working closely with the Head of Segment to define marketing objectives and new marketing strategies that support the delivery of the business objectives.
- Ensure governance and compliance processes are adhered to correctly.
- Support wider Zurich initiatives as the voice of the customer - as required.
- Involvement in a whole range of significant operational and divisional issues over timescales ranging from short to medium term, involved in long term strategic plans.
- Responsible for new issues, which have to be resolved by taking account of internal and external factors, the impact of which is often unclear. Set policies from which processes / procedures are developed by others.

**Job Qualifications**

**What you bring to the table**:
**Required**:

- Bachelors Degree and 5 or more years of experience in the Marketing area.
- AND- 5 or more years experience developing marketing strategies and executing on marketing campaigns.

**Preferred**:

- Strong emphasis on digital marketing.
- Strong Microsoft Office skills.
- Ability to lead strategic marketing projects and marketing initiatives
- Strong analytical skills
- Strong verbal and written skills
- Knowledge of commercial property/casualty market and insurance projects
- Verbal and written proficiency in the English language is required in order to facilitate communication with internal and external key stakeholders located outside of Quebec.**Our Culture**

At Zurich, we are proud of our culture. We are passionate about Diversity, Inclusion, Equity and Belonging (DEIB). We want you to bring your whole self to work, and we want our employees to be reflective of the communities in which we live and work. Our DIEB initiatives are creating an environment where everyone feels welcome.- We have a collaborative culture where diversity of thought is valued. We value your input and strive to give our employees the tools they need to make an impact.- We care about our employees’ well-being and offer a comprehensive health/benefits plan with varying levels of coverage to suit your specific needs and a competitive total compensation package.- We understand how important it is to rest, recharge and do the things you love. At Zurich, all employees receive a minimum of four weeks of vacation per year to do just that.- We also understand that employees require time off for personal reasons. Maybe you have an appointment during a workday, a cultural or religious holid

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