Head of Digital Media and Planning

2 months ago


Quebec, Canada Directive Consulting Full time

p>Directive Consulting is the global leader in SaaS marketing. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer multiple services to our clients, but paid media is the crown jewel that fuels comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.As Director of Programmatic, you’ll be tasked with leading the Programmatic division in department growth, client performance & retention, product innovation, team member development, and accountability, as well as thought leadership, both external and internal. You are critical in elevating Directive into the upper echelon of performance marketing agencies.Develop and implement a comprehensive programmatic strategy that aligns with broader business objectives and client goals.Oversee the execution, optimization, and reporting of programmatic campaigns to ensure maximum performance and ROI.Implement a data-driven approach to campaign analysis, leveraging advanced targeting, creative strategies, and optimization techniques.Lead, mentor, and develop a team of programmatic strategists, fostering a collaborative and high-performance culture.Provide ongoing training and development to enhance the team's expertise in programmatic buying and optimization.


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