Product Marketing Director

3 weeks ago

Vancouver, Canada WPT Global Full time

As our Product Marketing Director you will be responsible for the way WPT Global positions and markets its product, identifying key product needs and defining target audiences. You'll craft and implement a compelling marketing strategy and plan around the product, understanding the competitor landscape and our own opportunities and threats. You'll also lead product launches and prioritize product development efforts.

Requirements
  • Extensive Experience in Online Gaming: Significant background in the industry, with a strong preference for expertise in poker.
  • Proven Leadership in Senior Marketing/Product Roles: A successful track record in similar high-level positions within comparable organizations.
  • Expert in Research, Segmentation, and Analysis: Deep proficiency in understanding market dynamics, customer segmentation, and data-driven decision-making.
  • Exceptional Management Skills: Demonstrated ability to lead and inspire teams, particularly in remote work settings.
  • Agility in Tackling Major Challenges: A results-driven approach, with the ability to swiftly and passionately address complex challenges.
Responsibilities
  • Lead Product Positioning and Marketing: Oversee the strategic positioning and marketing efforts for WPT Global's product.
  • Identify Key Market Needs: Determine critical product requirements and accurately target key audiences.
  • Analyze Competitor Landscape: Thoroughly understand and assess the competitive environment, identifying opportunities and threats for WPT Global.
  • Develop and Execute Marketing Strategy: Craft and implement a compelling and effective marketing strategy for the product.
  • Drive Product Development: Lead product launches and prioritize development efforts to align with strategic goals.
Benefits
  • Competitive Salary
  • Quarterly Performance Reviews: Regular check-ins leading to bonuses increases.
  • Uncapped Bonuses: For our top-performing champs, the sky's the limit.
  • Fully Remote Role: Work from where you thrive, with no fixed hours tying you down.
  • Conference & Event Attendance: Get front row seats to industry-leading events.
  • Company Meet-ups: Digital handshakes occasionally transform into real ones.
  • Tech Setup Budget: Establish your home office with the right gear, funded by us.
  • Monthly L&D Hours: We invest in your growth and skill set.
  • Empathetic Culture: We believe in doing the best work with care and understanding.
  • Full-Time Employment Everywhere: Home is where your heart is, no matter where on the map.
About WPT Global

Since WPT's inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global currently pioneers an avant-garde online platform. Our brigade comprises Silicon Valley stalwarts, data virtuosos, gaming connoisseurs, and many more. Our mission? Crafting a poker game that's as exhilarating to spectate as it is to play, regardless of one's expertise.

#J-18808-Ljbffr

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