Digital Marketing Strategist

6 days ago

Vancouver, Canada Spexi Geospatial Inc. Full time

At Spexi, we’re revolutionizing accessibility to high-resolution geospatial imagery through cutting edge drone technology. We’re on a mission to empower individuals and businesses alike with unprecedented spatial insights. As we expand, we’re seeking a Digital Marketing Strategist to join our marketing team.

We are searching for a versatile Digital Marketing Strategist who embodies a unique blend of creativity and analytical prowess. The ideal candidate will thrive in a dynamic environment, utilizing their expertise to drive traffic, foster follower growth, and generate leads. This role represents an exceptional opportunity for an ambitious marketer eager to advance their career in digital marketing. This position will play a pivotal role in shaping and executing our content marketing and demand generation initiatives, contributing directly to our overarching strategy.

Location:

In this position offers remote work from the comfort of your home, with occasional in-office requirements to work from our office situated in the 800 block of Powell Street, Vancouver, BC. Additional travel may be required as the position grows.

Responsibilities:

Content Marketing

  • Contribute to the overall content marketing & social media strategy

  • Produce engaging blog posts and video content for all social media channels

  • Engage with our pilot community on platforms such as FB, Reddit & Discord

  • Create captivating photos & graphics using Canva and other Adobe Cloud Software


Demand Generation

  • Craft compelling email campaign copy to drive lead generation

  • Implement effective email campaigns and drip sequences

  • Continuously test & experiment with campaign tactics to optimize performance

  • Tag campaigns appropriately to track metrics and measure success

Analytical Insights

  • Generate comprehensive reports and refresh KPI dashboards regularly

  • Analyze data to identify trends and patterns, providing actionable insights to optimize marketing efforts

Qualifications:

  • Strong copywriting skills with demonstrated experience in crafting engaging email copy and blog posts

  • Proven experience in producing content and managing social media accounts effectively

  • Experience in implementing demand generated campaigns on platforms like HubSpot, Mailchimp, ActiveCampaign, or Marketo

  • Proficiency in producing comprehensive reports using platforms such as Google Analytics

  • Strong proficiency in utilizing Google Sheets or Microsoft Excel for data analysis and reporting purposes

Additional Attributes:

  • Positive team player who is willing to take on new challenges and support team members

  • Accountable and goal-oriented individual who doesn’t shy away from ambitious objectives.

  • Curious and highly analytical mindset, always looking for ways to improve results

  • Organized, methodical, and process-oriented approach to help scale the marketing program

  • Ability to manage multiple priorities with open lines of communication to ensure focus on what’s most important.

  • Growth-minded individual who is continuously seeing ways to improve.

Bonus:

  • Experience in the drone industry or familiarity with geospatial technology

  • Demonstrated success in growing a brand’s online presence and engagement with a niche community

  • Previous experience in a startup or fast-paced environment, showcasing adaptability and agility

  • Experience working remotely and effectively collaborating with distributed teams.

Benefits & Perks:

Joining Spexi means being part of a supportive and dynamic team. Here’s what we offer:

  • Friendly casual environment

  • Medical, dental, vision health benefits

  • Opportunities for continuous professional development and career growth

  • An inclusive workplace culture that values diversity and individual contributions

Spexi is an inclusive employer that believes in workplace equality, supports diversity, creates a welcoming environment, and respects the unique qualities each individual brings to the company.

To apply, please submit your resume and cover letter.

We thank all applicants for their interest. All applications will be reviewed to determine which candidates' education and experience best meets the needs of the position. Only individuals selected for interviews will be contacted.

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