Marketing Strategist

2 weeks ago

Vancouver, Canada Crisp Full time

**Overview**

Established in 2009, Crisp is a boutique digital marketing agency based in Vancouver, BC. We demystify the often confusing and challenging world of digital marketing and provide a clear roadmap for success in the short and long term. We help emerging enterprises and SMEs build their businesses through effective marketing solutions. Whether it’s cleantech, edutech, financial services, manufacturing and more, our clients are making a difference in the world and we are helping them get there.

**Why You’ll Love Working Here**
- Competitive compensation package
- A benefits package in the form of a $2,000 health savings account, allowing you to allocate your health reimbursements how you see fit.
- A value around “forever learning”. We invest in your training. Our team members have taken SEO and search engine marketing courses, copywriting training, and more.
- Remote work opportunities, combined with frequent team building.
- Cloud-based collaboration with the latest marketing apps and platforms.
- A commitment to creating a diverse culture that welcomes all perspectives and ideas. You can show up here and be yourself.
- and we laugh. A lot.

**About the Position**

As a Marketing Strategist, you will work directly with our marketing strategy clients. Working closely alongside the CMO, you’ll act as a fractional marketing manager to several clients - providing anywhere between 5 to 10 hours per week per client - to develop and deliver a marketing plan. You also may work directly with our coaching clients during one-on-one hourly sessions. The role includes:
**Duties**
- Act as a fractional marketing manager to our retainer clients. You will be assigned 3 to 6 active clients, with a few ad-hoc marketing projects as required.
- Work with the CMO, develop and deliver the client’s marketing plan.
- Provide hourly marketing coaching to our small business and e-commerce clients.
- Ensure the successful delivery of day-to-day marketing activities, whether that’s working with our client’s selected social media agency, executing on SEO initiatives, coordinating content marketing campaigns and any other marketing tasks required to successfully deliver our client’s marketing plan, marketing project deliverables and campaign goals.
- Account management, development and client success: You will touch all parts of the client development process.
- Maintain marketing materials and assets, plans meetings, maintains databases, and tracks and reports on campaign analytics.
- Market research including researching client competitors by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
- Achieves goals by accepting ownership for accomplishing new and different requests.
- Tackles special marketing projects, as required.
- Explores opportunities to add value to company goals.

**Qualifications**
- Degree in Business Administration, Commerce, Marketing or related field, required.
- First-hand knowledge or experience in e-commerce marketing and business development. You must have at least 1 year’s experience marketing or developing an e-commerce property. You know the basic workings of how Shopify and/or WooCommerce works.
- You think in “process” and look for ways to create repeatable processes and contribute to learning libraries for others to work and learn from.
- Ability to consult on all aspects of digital and content marketing - analytics, social media, thought-leadership campaigns, funnels, etc. While you may not know the intimate details on how to deploy an SEM or paid Facebook campaign, for example, you will know the ins and outs to be able to consult on the strategy and best practices.
- You’ve created at least one of the following: competitive analysis, marketing personas, value propositions, customer journey.
- Experience with general marketing and communications concepts: branding, public relations, event marketing etc.
- Previous experience as an entrepreneur - either as a side hustle or full time enterprise - or direct management or marketing of a small business is highly preferred.
- Excellent organizational ability. Passion for keeping things organized. Penchant for project management.
- Comfort operating G-Suite, Zoom and other cloud office platforms.
- Ability to produce graphical or video content using Adobe Suite highly preferred.
- Growth mindset
- You will work from home but are required to be in Vancouver for team building, client meetings etc.

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