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Marketing Specialist

2 months ago

Guelph, Canada Skyline Group of Companies Full time

We’re growing And looking for a passionate, driven, and energetic candidate to join our team for the position of Marketing Specialist located in our Head Office in Guelph, Ontario.


This will be a 14-month contract role.


Job Description


As a Marketing Specialist, you will play a key role in the marketing lead generation for Skyline Wealth Management and Skyline Investment Products. You will work with our marketing team and stakeholders to create relevant content and integrated marketing campaigns while maintaining focus on our shared goal of creating meaningful value and an exceptional experience for our investors, our people, and our communities.


What you'll be doing:


  • Execute integrated marketing campaigns, including developing audience targeting plans, and vendor relationships.
  • Brainstorm and develop ideas for creative marketing campaigns based on market trends and competitor analysis.
  • Seek opportunities to push marketing tactics across multiple channels to increase the campaign’s reach and longevity.
  • Collaborate with the sales team to plan and execute timely and relevant promotional campaigns and events.
  • Identify innovative media channels in collaboration with the Digital Marketing Team to create new campaigns with the objective of generating new leads and brand awareness.
  • Take ownership of new marketing and content strategy initiatives by ensuring adequate planning, execution, and monitoring of marketing activities.


What we look for:


  • A marketing strategy expert, you love everything about developing marketing campaigns from conception to evaluation.
  • Someone with a passion and appreciation for both traditional and digital marketing.
  • You’re able to multi-task while still ensuring not to overlook the details.
  • You love meeting deadlines and get excited by checking off boxes
  • Innovative and creative thinker. Look into what competitors are doing and find ways for us to stand out.
  • Professionalism It means so many things, but to us it’s about taking pride in the quality of service we provide to our customers.
  • Post-secondary degree in Marketing or related field.
  • Five years of equivalent workplace marketing experience.


Why you want to work here:


  • You get a thrill from creating superior campaigns that really appeals to your audience and most importantly, drives investor lead generation.
  • Being creative while managing multiple projects is how you want to spend your time.
  • You want to be a part of a great team that celebrates individuality, as well as supports and builds people up.
  • Working for a growing company that supports environmental stewardship and social responsibilities gives you great satisfaction.
  • You want to work for a company that encourages work-life balance.


Skyline Wealth Management is a company that seeks individuals who are positive, team players, innovative and forward-thinking. Individuals who are always looking for ways to break out of the mold and test boundaries (if Compliance allows for it ha-ha). You will be joining a company and team of people that is hard to imagine that exists – and they can’t wait to meet you.


Apply for this role; who knows – you might help us go viral for being the best private alternative investment company in Canada. Wouldn’t that be a great story to tell at your next social gathering?


Come be a part of Skyline – Building Careers and Communities