Manager, Events

Join to apply for the Manager, Events & Sponsorship Strategy role at Community Trust. Questrade Financial Group (QFG), through its companies – Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc. – provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, real estate services, financial services and more. QFG uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money. What’s in it for you as an employee of QFG? Health & wellbeing resources and programs Paid vacation, personal, and sick days for work-life balance Competitive compensation and benefits packages Work-life balance in a hybrid environment with at least 3 days in office Career growth and development opportunities Opportunities to contribute to community causes Work with diverse team members in an inclusive and collaborative environment Manager, Events & Sponsorship Strategy – Responsibilities The Manager will be accountable for leading the annual marketing, events and communications strategy for Community Trust as well as the execution of all marketing and event activities to support ongoing business objectives. This role focuses on event marketing activities that support the company’s acquisition, retention and expansion efforts. Strategy & Planning Develop and lead the comprehensive strategy for Events, Sponsorships, and Partner Marketing, ensuring full alignment with Community Trust’s broader marketing and business unit objectives. Define, plan, and manage the national Marketing and Events budget, optimizing resource allocation for maximum impact. Partner with business leaders to translate key business objectives and metrics into actionable marketing strategies and tactics. External Partnerships & Sponsorships Serve as the primary liaison for all national sponsorships (in collaboration with the Head of Distribution), maximizing value delivery and sponsor relations. Collaborate with National Sales Managers (Mortgages & Deposits) to implement high-value strategies that increase partner awareness and drive business value. Own and oversee the management and promotion of Community Trust’s external rewards and recognition program. Establish mechanisms to proactively identify and capture partner and customer sentiment from events, ensuring feedback informs future strategic direction. Campaign Execution & Measurement Direct and execute the full lifecycle of all event marketing campaigns, from initial concept and day-to-day management through final reporting. Establish Key Performance Indicators (KPIs), rigorously analyze campaign effectiveness, and provide insightful reporting on impact to relevant stakeholders and Product Marketing. Partner with Product Marketing to ensure all communication and content development is consistent with Community Trust’s marketing strategy. Internal Operations & Support Coordinate and support critical internal employee events, including town halls, all-hands meetings, and key milestone celebrations. Act as the central Risk, Compliance, Internal Audit, owning and executing key operational risk activities, including self-assessments, issues management, vendor oversight, and audit coordination. Lead and manage ad hoc special projects as needed to support strategic corporate initiatives. Qualifications Post-secondary education. 5+ years’ experience in marketing/brand management. Knowledge of the financial services industry. Experience with CRM and Event software platforms (e.g., Braze, RSVPify). In‑depth knowledge and understanding of online community platforms and best practices, with a passion for staying current on communications, social and content marketing trends. Proficiency with social media channels as they relate to event and brand communications. Excellent writing, editing and interpersonal skills. Ability to work with clients/vendors in a professional manner. Hands‑on experience in event marketing and logistics. Takes ownership of tasks and drives projects through to completion. Reliable self‑starter with attention to detail and passion for quality. Excellent project management, problem solving, and decision‑making skills. Insatiable curiosity and constant drive to learn and improve. Required: This role will be required to be in office 3 days a week. At Questrade Financial Group of Companies, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Questrade Financial Group of companies Applicant Tracking System utilizes artificial intelligence (AI) for application screening. The AI system operates on predetermined criteria, with final decisions subject to human review. Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs. #J-18808-Ljbffr