Marketing Science Director

2 months ago

Greater Toronto Area, Canada OMD Canada Full time

At OMD we are much more than just a media communications agency. As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.


Marketing Science and Data Solutions at OMD is at the forefront of data applied to media measurement and activation. We are stewards of learning and driving business growth for our clients. Marketing Science helps to close the loop in media activation through providing insights for strategic development, developing measurement, and testing frameworks, and applying mathematical rigour to reporting and optimizations.

While Data Solutions helps to ensure the right technology and access to data is in place to be able to execute on strategic vision.


What you will do:

Reporting to the Managing Director of Data and Activation, you will lead a team of marketing scientists on a high-profile account that is digital and future forward. This account spans across offline and online sales channels and is in the fast-moving category of QSR. You will also collaborate with various discipline leads to ensure client needs are met, and OMD’s forward-thinking is showcased.

The core focus of this role is to improve client marketing performance through data and marketing technology maturity assessment and deployment via OMG and Partner implementation services.


Team Management

  • Responsible for growth and development of 4 team members.
  • Support team projects through oversight, maintaining timelines and quality of deliverables.
  • Represent the needs of the team and be their champion to both the account, and to the MD.


Client Relationship

  • Lead all conversations related to media application of data.
  • Collaborate with Strategy and Activation to ensure technology requirements are addressed.
  • Evaluate client marketing technology, configuration and deployment, log level data and integrations with other Marketing Technology and Data platforms. Identify strengths, weaknesses, gaps, and opportunities to improve client marketing performance.
  • Develop and recommend platform strategy within the context of Client engagements
  • Leverage data pipelines and integration technologies to design and implement new solutions/processes for clients (end-user experience driven)


Subject Matter Expert

  • Maintain leading knowledge of trends/innovations in data management platforms (DMPs), marketing automation, customer data platforms (CDPs), identity graphs, master data management (MDM), data integration, digital asset management (DAM) and content management systems (CMS)
  • Be the Canadian point of contact for international efforts in this regard, managing communication and projects with Key US Annalect and Agency Counterparts.
  • Develop and disseminate critical information concerning industry Martech developments as necessary


Required experience:

  • Executive facilitation/interviews for marketing technology solutions.
  • Experience leading audits, inclusive of business requirements gathering, technical requirements building and application to platforms, stakeholder interviews, solutions architecture concepting, platform selection/recommendation.
  • Project management of solution implementation and support.
  • Read/interpret tag and pixel implementation across client o/o platforms (website, email)
  • Understanding of identity graphs & identity management – ideally, hands on experience with the Tapad graph and cluster IDs
  • First party data onboarding (for audience exploration, look-alike creation, audience distribution); typically, this involves IDs and MAIDs
  • Familiar with cookieless ID solutions, including deterministic (u.g. UID2) and probabilistic (e.g. Panorama) identity solutions
  • Familiar with Walled Gardens clean rooms (especially Google Ads Data Hub)
  • How CDPs, DSPs, ad servers, exchanges and SSPs function, across marketing planning and execution


Specific Familiarity with several of the following technologies is desired:

  • Google Marketing Platform aka GMP (Google Analytics, DV360, CM, SA360) and Ads Data Hub (ADH)Identity graph providers (Tapad, Lotame)
  • Adobe Audience Manager (AAM) and/or Salesforce DMP
  • Tealium
  • Adobe Analytics
  • HTML5
  • Conversion API deployment (e.g. Facebook)


Finally, OMD is a great place to work with friendly and dynamic team members who work hard but play hard too Of course, we are all working from home and staying very well connected. Some perks we offer are:


  • Hybrid Monthly Town Hall Meetings
  • Comprehensive training program
  • Full complement of health benefits (My FlexBenefits@OMD)
  • Flex Work Arrangement (Remote working, flex hours)
  • “Special Days” (extra time-off days around statutory long weekends)
  • Rewards & Recognition program when you go above and beyond the call of duty


OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

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