Marketing Science Analyst

2 months ago

Greater Toronto Area Canada, Ontario OMD Canada Full time

At OMD we are much more than just a media communications agency. As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.


Marketing Science is a key element of the future evolution of Omnicom media’s offering. We work to connect the media we plan and execute with our client’s business outcomes. Establishing that relationship requires data-focused capabilities across 3 areas:


  • Strategy: We help define opportunity.
  • Insight: We lead analytics
  • Action: We define measurement and communicate results



Marketing Science is responsible for guiding the insights and analytics practice for OMD’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, audience / advanced analytics, and performance driven measurement. ​


As an Analyst, Marketing Science, you will be tasked with transforming vast data sets into compelling and actionable insights. Not only will you measure campaign performance, but also have the opportunity to work directly with clients, data platforms and vendors to implement the resulting strategies.



What your day will look like:

  • Contributor to key Marketing Science outputs per client:
  • Client Business Overviews
  • Measurement Frameworks
  • Learning Agendas
  • Data Visualization
  • Models
  • Project-based data Analysis
  • Insight development through direct data analysis
  • Work at the direction of senior marketing Science staff to deliver analysis
  • Contribution to test design and analysis of test results
  • Audience – Ability to develop audience insights using large datasets. A key role in development of audience segmentation
  • Some responsibility of or the maintenance of Data visualization efforts for our clients from a data ingestion, manipulation, and visualization perspective



Required Education & Experience:

  • Post secondary education in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.
  • Direct experience with, and proficiency in Excel and Standard and advanced data analysis tools and languages including any of the following: R, Alteryx, Python, SPSS, SQL
  • Ability to apply common Statistical analyses in a media context, including concepts such as Correlation, Clustering, regression analyses.
  • Prior marketing/media agency/digital publisher is an asset, but not required.
  • Experience reporting on marketing activity for paid and owned media campaigns or site analytics is an asset, but not required.
  • Prior experience with the data and marketing technology landscape is an asset. Familiarity with CRM, DMPs/CDPs, DSPs, Social or SEM platforms is an asset, but not required.



Desired Attributes:

  • Forward Thinking – a desire to challenge yourself, internal teams, and our clients to think beyond today’s solutions​
  • Curiosity – a natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics​
  • Persistence – the drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value​
  • Resourcefulness – an ability to look beyond the usual sources and insight opportunities to find a solution when time and dollars are limited​
  • Creativity – an ability to think and solve problems in non-linear ways, and an ability to connect dots and craft compelling stories​
  • Confidence – a willingness to share opinions and present recommendations with conviction


Finally, OMD is a great place to work with friendly and dynamic team members who work hard but play hard too Of course, we are all working from home and staying very well connected. Some perks we offer are:


  • Hybrid Monthly Town Hall Meetings
  • Comprehensive training program
  • Full complement of health benefits (My FlexBenefits@OMD)
  • Flex Work Arrangement (Remote working, flex hours)
  • “Special Days” (extra time-off days around statutory long weekends)
  • Rewards & Recognition program when you go above and beyond the call of duty



OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

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