Manager, Marketing Canada
3 weeks ago
Aspire Bakeries is a North American baking company with a leadership position in specialty frozen baked goods. Formed from leading bakery companies, its innovative food portfolio includes breads, artisan breads, buns, cookies, donuts, muffins and pastries from beloved brands like , , and . With 13 bakeries in North America, we are committed to driving innovation, predicting upcoming consumer trends and flavors, and exceeding our customers' expectations. Aspire Bakeries champions the values of Integrity, Ownership, Customer Focus, Creativity and Care to help us deliver on People Safety, Food Safety, Quality and Collaboration.
Key Accountabilities:
As the Marketing Manager, reporting into the Snr. Director of Marketing, your role is to develop strategic business plans and marketing solutions to strengthen Aspire Bakeries position as the leader Frozen Bakery Goods to foodservice customers across multiple channels and business segments. As well, create long-term strategic plans and thought leadership in multi-foodservice segments with insights that help drive business growth, deliver sustainable growth strategies and tactics, serve as primary liaison to the cross-functional Aspire Bakeries team, provide guidance on white space innovation opportunities, and provide direction and support to the foodservice Customer Development teams.
Responsibilities:
- Manage the foodservice portfolio development and long-term food strategy. This includes but is not limited to research data, identify business opportunities, and make recommendations to optimize strategies and tactics.
- Manage the introduction of new foods and continuous improvement of existing foods in collaboration with the Customer Development leads, R&D and Project Management.
- Complete alignment with Customer Development leads to provide sales support actions to support the teams in meeting our fiscal objectives. This includes developing appropriate sales communications for new items and marketing program launches including customer-facing presentation decks, sell sheets and sales collateral.
- Management of trade show participation for the team, including but not limited to strategy, messaging, booth procurement, outside service contracting, staffing and materials.
- Work closely with data-partners, Technomic and Mintel, to provide the most up-to-date food category reviews, trends and insights.
- Gain deep understanding of Aspire Bakeries capabilities across foodservice to develop solutions and promotions to drive business growth in partnership with Customer Development leads and key foodservice customers.
Skills, Experience & Qualifications:
- Position requires a Bachelor's degree; marketing preferred
- 3-5 years of marketing and category management experience in cpg industry
- Strong project management and excellence in execution experience
- Demonstrate ability to collaborate and work well cross-functionally.
- Solutions Oriented, Creative Problem solving, Work Independently, Leadership skills, Comfortable with Ambiguity
- Desire to work in a fast-paced, entrepreneurial environment
- Asset: experience in retail marketing
- Proficient in MS Office, specifically PowerPoint, Word and Excel
We thank each applicant for taking the time and effort to submit your resume, however, only candidates to be interviewed will be contacted. Our organization is committed to promoting the independence, dignity, integration, and equality of opportunity of persons with disabilities by ensuring the accessibility of our facilities and services. Accommodations are available for all parts of the recruitment and selection process. Applicants need to make their required accommodations known in advance.
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