Business Strategist

3 weeks ago

Edmonton, Alberta, Canada zag creative group inc. Full time
Salary: DOE

Business Strategist

Ideas with Intention

zag (that is right, no capital) is a full-service, marketing and advertising agency that is hell-bent on getting to know brands inside and out. We ensure we capture the perfect blend of creativity, strategy, and management to catapult brands in the right direction with ease. With us, there is always room to grow, and we are currently looking for a Business Strategist to do just that.

We come to work every day to solve challenges, and we lean on our teammates to do it. We all have titles, but we are not defined by them. By working together and bending our disciplines, we bring unique perspectives to the table, learn from each other, and stick the landing.

We have six guiding principles that help keep us grounded along the way:

Be Better.

We strive for unicorn-level greatness.

Own It.

We care about what we create.

Think Beyond.

We outsmart challenges with creative and forward thinking.

Get Real.

We dare to show up as ourselves.

Team Up.

We take the carpool lane, working together to achieve the best results.

All In.

We make it count. Every day.

More About Working at zag

We know agency life can be fast-paced so are intentional about making sure that we are investing in our culture through ongoing employee-driven engagement activities (Smores and ghost stories Escape rooms Park hangs). Additionally, we offer great benefits, including paid personal days and competitive holiday time.

At zag, we believe in inclusivity, and it is a key part of how we conduct ourselves within our team and in the industry. All aspects of employment will be based on merit, competence, performance, and business needs.

The Position

The primary objective of the Business Strategist is to develop and execute comprehensive communication, governance, and external relations strategies tailored to the specific needs of agency clients. This role encompasses crafting compelling narratives, managing stakeholder relationships, and ensuring alignment with organizational goals to enhance brand reputation, drive engagement, and achieve strategic objectives in a dynamic and competitive landscape.

Overall Accountability

  • Craft detailed communication strategies tailored to each client's goals and objectives
  • Cultivate and maintain positive relationships with external stakeholders such as media outlets, industry influencers, partners, and community organizations
  • Stay updated on legal and regulatory changes affecting advertising and communication practices and ensure that the client's communications are ethically sound and compliant
  • Develop crisis communication plans, including protocols for responding to negative publicity, managing social media crises, and protecting the client's reputation in times of adversity
  • Regularly track and analyze the effectiveness of communication initiatives

Your responsibilities as a Business Strategist at zag:

.

  • Develop comprehensive communication strategies aligned with the client's objectives and goals
  • Present and pitch ideas to clients or internal stakeholders
  • Analyze market trends, target audience behaviour, and competitor strategies
  • Pitch stories, arrange interviews, and manage press releases to ensure positive media coverage for clients
  • Develop crisis communication plans, conduct risk assessments, and execute rapid response strategies
  • Manage relationships with key stakeholders, including government agencies, industry partners, and community groups

Your strengths and qualifications:

  • Minimum of 3 years of experience in advertising, marketing or related fields
  • Demonstrated project management skills
  • Excellent analytical, problem-solving, and decision-making skills
  • Strong communication skills
  • Time management and outstanding organization

Key relationships:

  • Reports to the Strategy Director
  • Will work closely with all agency teams and clients
  • Will correspond with vendors and external partners for specialized services

What we offer you:

  • Competitive pay
  • Comprehensive Dental and Health benefits
  • Competitive vacation time, PTO days, and zag days.
  • Remote flexibility (while you can be located anywhere in Canada, you will be expected to work within an MST time zone)
  • Extracurriculars (holiday parties, summer party, Party Planning Committee, etc. – and more)

Applying

To be considered for this position, you will need exceptional verbal and written communication abilities and a strong attention to detail. Agency experience or freelance capabilities will be considered an asset.

Shortlisted applications will receive an email from us requesting a 30-minute screening interview. Following the screening interview, successful applicants will receive a request for a formal interview.

We understand how uncertain the application process can be, so we promise not to leave you hanging. If at any time you are not selected to move forward, you will receive an email from us letting you know.

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