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Global Marketing and BD Assistant

4 months ago

Calgary, Alberta, Canada Crimson Education Full time

Looking to join the forefront of a global education revolution and work for a unicorn company? This role may be for you.

Founded in 2013, Crimson Education is one of the fastest-growing EdTech companies in the world. We are a mission-driven team dedicated to helping students unlock their full potential through technology and global connection. At Crimson, we match each student with a personalized team of online mentors to accelerate their academics, extracurriculars, and applications, ultimately preparing them for top university admissions.

As we rapidly expand around the globe, particularly with local Chinese families, our Chinese marketing HQ team is also experiencing significant growth. We are seeking a proactive and talented Global Marketing and BD Assistant (Bilingual), with a specific focus on the Chinese market, to join our team. In this role, you will be a pivotal part of enhancing our global Chinese marketing initiatives, supporting local marketing teams, and driving growth in the Chinese market on a global scale.

This is a full-time, remote working position, requiring high-level proficiency in both Chinese and English reading and writing.

What success looks like?

  • Developing Chinese marketing assets, such as websites, marketing brochures, videos, and sales templates. This work involves working with HQ English marketing team to translate existing English assets to Chinese, auditing and updating existing Chinese contents from local area Chinese marketing teams and copywriting/creation of new Chinese contents.
  • Building a systematic global Chinese content library with assets that can be accessed and localized by local area marketers.
  • Supporting Chinese partnership building efforts by researching and finding contact information of potential business partners and media channels in different countries.
  • Organizing and supporting the end-to-end planning and executions of webinars and other related events on the global level and in local markets.
  • Managing Crimson's presence on Chinese marketing platforms, such as WeChat and Little Red Book.
  • Actively engaging and working collaboratively with Crimson's country managers and local area Chinese marketing managers, helping them polish campaigns that speak to their specific customer needs.

What skills and experience are required?

  • Bachelor's degree or higher in marketing, communications, or a related field.
  • 2+ years of experience of Chinese content writing and Chinese social media management, experience in creating content for WeChat public account and Little Red Book is strongly preferred.
  • Basic command of video editing software, such as CapCut, is required.
  • Experience with Canva and a basic understanding of Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a strong plus.
  • Creative thinking and project management skills - You love exploring new ideas and can see a project through from start to finish on time.
  • A team player and independent worker who does not require hand-holding.
  • Impeccable communications and storytelling skills.
  • Excellent organization skills and high learning agility and growth mindset – comfort in a fast-paced, high-growth and creative environment.

Why work for Crimson?

  • Rapidly growing, hyper-global, EdTech startup
  • Join a high performing, diverse, and ambitious team
  • Utilize innovative technology to reimagine the education landscape
  • Limitless growth and development opportunities
  • If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting edge technology then we'd love to hear from you

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