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Media Strategy Director
4 months ago
Glassroom Toronto is looking for a Media Strategy Director who will be responsible to help lead the day-to-day business strategy across key agency accounts in Toronto and help elevate Glassroom's strategy product in the marketplace.
This is a pure strategy and client leadership role where the expectations will be to develop and maintain a high level of knowledge of the client's various lines of business, service the day-to-day business operations and drive the client bottom line from a strategic and business perspective.
As part of the requirements, a solid understanding of the Canadian 360 media ecosystem and media sciences will be a must. The successful candidate will also demonstrate a passion for seeking out new opportunities and innovation with the ability to work effectively across all channels, develop key consumer insights that will drive client strategy product and planning activation, and interact/collaboration with multiple agency teams including performance and business intelligence.
Above all, as a leader at Glassroom, the Media Strategy Director must embody the agency's exemplary work ethic, be committed to helping build and drive company culture, be seen as a facilitator and champion for inter-team collaboration and produce tangible business results for the client portfolio that they manage.
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Responsibilities
Overall
- Partner with and support the Glassroom executive leadership team to help drive the goals of the company;
- Lead a team of strategists across multiple lines of business while helping mentor and develop the future talent of the organization;
- Guide the development of integrated media strategies across strategy, activation and performance team as well as collaborate with other inter-group divisions as required to deliver the best results for the client and company;
- Lead client planning process and strategy presentation process;
- Manage overall client timelines, deliverables and projects across multiple agency teams;
- Stay on top of industry trends, new media opportunities, and foster innovative thinking as part of your commitment to the agency leadership team.
Client Relationship Management
- Develop and maintain excellent relationships with both clients and our key agency partnerships to build trust, transparency and mutual respect between the organizations;
- Oversee all aspects of the day-to-day client communication with client, your internal teams and the marketplace;
- Lead vs manage to ensure the agency is always on the initiative.
Internal Leadership
- Ensure that tasks are completed on time, project status is monitored, and client requests are handled in a timely manner;
- Oversee all financial and rev management reporting, agency time/pacing reports, and that budget controls and forecasts are issued accurately and on time to support executive team decision-making;
- Accurately represents the client's point of view when reviewing work, leverage this perspective when providing feedback to team/presenting client work, and ultimately stay focused on doing the best work possible for our clients and making impactful contributions to driving their business bottom line;
- Ensure collaboration among all Agency departments to foster a culture of teamwork and the creation of better work for the client.
Requirements
- Bachelor's degree or advanced diploma in Marketing or Communications or related area
- Minimum 7+ years' experience in a senior 360 planning (online/offline) and 5+ years spent client facing agency roles.
- Experience working with both national and global clients
- Comprehensive understanding of media sciences including MMM and geospatial intelligence
- Strong communication and interpersonal skills to ensure the effective leadership of both client business and internal teams
Benefits
- 9/10 work model
- Hybrid work option
- 4 annual weeks of vacation + agency closure during the holidays + 3 personal days
- Group insurance plan: life, prescription drugs, travel, dental expenses, paramedical services, and more (*3 different levels of coverage available)
- Wellness and leisure program: $250 per year for reimbursement for sport equipment, sport memberships, WFH equipment, second screen, etc.)
Our creds
At Glassroom and Humanise, we take great pride in our work and our culture. We turn heads:
Here is an overview of our clients and the media campaigns designed at Glassroom ), as well as some awards we have recently won )
Join our team of experts. Welcome to Glassroom
