Media Strategy Director
5 days ago
About Klick Health
Klick Health is a dynamic and innovative company that is redefining the healthcare media strategy landscape. As a leading player in the industry, we are committed to making a meaningful impact on the lives of patients and healthcare providers.
Role Overview
We are seeking an experienced Media Strategy Director to join our team. In this role, you will be responsible for leading the development of media strategies that drive business results and improve patient outcomes. You will work closely with our media planning teams, research teams, and other departments to define go-to-market strategies across all media channels.
Key Responsibilities
- Develop and execute media strategies that align with client objectives and drive business results
- Lead the media pitch process, from RFP to final delivery, and develop compelling strategic narratives and media plans
- Collaborate with media planning teams and research teams to define go-to-market strategies and analyze media activity
- Extract and apply data to derive meaningful insights that drive strategy and inform business decisions
- Train and mentor members of the media team to elevate their strategy and storytelling skills
- Identify opportunities for account growth and optimization, leveraging data and analytics to build a compelling business case
Qualifications
- Minimum 5 years of experience in leading client media strategy and agency new business pitch process
- Deep understanding of HCP and patient media strategy development, especially in relation to new therapeutic launches and label extensions
- Proven experience in developing and executing patient and HCP segmentation, targeting, engagement strategy, and measurement approaches across various therapeutic areas
- Strong understanding of ROAS through short and long-term measurement, and performance marketing
- Excellent communication skills, with the ability to effectively present ideas, results, and concepts to senior executives and internal teams
About Klick
Klick Health is a Top 10 Great Workplace, 10 Most Inspiring Culture, Best Workplace for Innovators, Best Managed, and Fastest Growing company. We are committed to making a difference in the lives of patients and healthcare providers, and we are looking for talented individuals who share our passion and values.
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