SEM Specialist

1 month ago

Toronto, Ontario, Canada Randstad Canada Full time
Are you a seasoned PPC expert with a knack for optimizing campaigns to drive tangible results? Are you passionate about helping clients in the software industry maximize their lead generation efforts through strategic PPC tactics? If so, we have an exciting opportunity for you

Our client is a leading software company who are in growth mode. They need a Senior SEM/PPC Consultant to help them to achieve their growth objectives through innovative digital strategies. They pride themselves on delivering exceptional results and providing unparalleled expertise to their clients.

Job Description:


We are seeking a dynamic and experienced Senior SEM/PPC Consultant to work with our client in the software industry based in the Toronto area.

This is a project based opportunity where you will be responsible for evaluating the client's current PPC strategy and setup, identifying areas for improvement, and implementing changes to enhance their lead generation efforts.

Advantages

  • Work with an up and coming software company to help them grow their lead generation
Responsibilities

  • Conduct a comprehensive review of the client's existing PPC campaigns, including ad copy, keywords, targeting, bidding strategies, and budget allocation.
  • Analyze performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS) to identify opportunities for optimization.
  • Develop and implement strategic recommendations to improve campaign performance and maximize lead generation.
  • Collaborate closely with the client to understand their business goals, target audience, and competitive landscape.
  • Provide ongoing monitoring and analysis of PPC campaigns to ensure optimal performance and make adjustments as needed.
  • Stay up-to-date with industry trends and best practices in PPC advertising to continuously refine strategies and tactics.
Qualifications

  • 8+ years of hands-on experience managing PPC campaigns, preferably in the software industry.
  • Proven track record of driving successful lead generation and conversion outcomes through PPC advertising.
  • Expertise in Google Ads, Bing Ads, and other PPC platforms, with proficiency in campaign setup, optimization, and performance analysis.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Excellent communication and client-facing skills, with the ability to articulate complex concepts in a clear and concise manner.
  • Detail-oriented with a passion for delivering exceptional results and exceeding client expectations.
  • Google Ads certification and experience with Google Analytics is essential.
Summary
If this sounds like an opportunity you're interested in, please apply today

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada.

As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees.

In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.


Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle.

We ask that all job applications please identify any accommodation requirements by sending an email to to ensure their ability to fully participate in the interview process.

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