Marketing Specialist, Payments

2 weeks ago

Toronto, Ontario, Canada FreshBooks Full time

The Opportunity

– Marketing Specialist, Payments

Join our dynamic team and play a pivotal role in driving the expansion of our customer base within our Payments line of business. As a valuable member, you will orchestrate multi-channel campaigns and refine customer journeys to foster growth. Working closely with senior team members, your responsibilities will span from crafting creative briefs to coordinating with marketing operations and web teams. You'll actively monitor campaign progress and collaborate with our analytics team to conduct A/B tests, deriving insights to enhance campaign efficacy. Additionally, your innovative spirit will be embraced as you contribute fresh ideas to elevate our Payments Marketing initiatives.

NOTE: This role is a 7-month contract role and can be worked remotely from the above location.

What You'll Do as a Marketing Specialist

Help oversee omni-channel campaigns, from brief development to campaign deployment. This includes assisting with brief writing, creative and copy evaluation, stakeholder feedback, testing, monitoring results, and implementation of campaigns. Support Senior Members of the Lifecycle team on a variety of tasks including - creative briefs, liaising with operations and web teams, monitoring of active campaigns and related tasks. Research and report on industry topics to support marketing initiatives. Review and test all tactics – ensure that copy & creative is accurate, end-to-end member experience is as expected. Compile and analyze campaign results to help measure success and to make recommendations that will influence upcoming campaigns. Support the planning, implementation, and ongoing monitoring of campaigns. Assist with monitoring timelines and ensuring deliverables are me

What You'll Bring to the Role

2+ years of professional marketing experience, or business related fields Strong project management skills to handle multiple projects simultaneously under tight timelines. Effective organization and communication skills. Proficient in segmentation and targeting for direct communications. Experience in compiling and reviewing results and analytics to make future program recommendations. Detail-oriented with a focus on quality and accuracy. Familiarity with CRM platforms, such as Salesforce Marketing Cloud, is a plus

You'll Stand Out If You Bring Experience In

Experience using Looker and SFMC Familiarity with CRM platforms, such as Salesforce Marketing Cloud SEO / SEM marketing knowledge

Our Commitments to You

At FreshBooks each person knows their opinion is valued, and can see their impact on the lives of over 10 million small business owners around the world. Accelerate your career, work on projects you're passionate about, and work as a part of a collaborative team without ego Here are some of the ways FreshBooks recognises and rewards our full time employees:

Comprehensive Health and Wellness Benefits. Including retirement savings program or pension plan matched to your local office, stock options for every full time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits dependent on your region, and more. Perks that Matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale. Working Environments to Help You Thrive. Beautiful office spaces welcome you in Canada and Mexico, and those without access to a FreshBooks office receive a home office credit to set up your home office. Supportive Peer Group, Mentors, and Leaders . We care about each other across the organisation and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact. Accelerated growth. Comprehensive company onboarding, career development through continuous coaching, training, and learning on the job.

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