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Senior Performance Marketing Manager
4 months ago
The Growth team at Shopify is a group of individuals with diverse backgrounds, skill sets, and experiences but a common track record of driving significant business growth. We care about growing creative, collaborative people, and strong, capable teams.
The Senior Performance Marketing Manager sits within the Paid Social team in Growth. We have a cutting-edge, expanding Social program with high business impact & visibility, 8 figure budgets, and wide-open opportunity for continued, accelerated scaling.
In this role, you will work closely with your peers in Data Science, Design & Product to drive marketing innovation and experimentation. You'll be building, tracking and experimenting with paid social acquisition campaigns in many regions, with a specific focus on supporting our point of sale (retail) line of business.
In this role:
- You will optimize Shopify's in house paid social program(s) to drive new, high-value retail merchants to the Shopify platform within our efficiency targets globally.
- You will build in-platform campaigns, creative briefs and reporting for existing and future paid social programs
- You will work closely with other growth teams to formulate hypotheses and execute on experiments in the marketing funnel that will drive exponential growth for Shopify.
- You will work closely with our engineering and data science teams and lean into marketing tech and automation to drive additional scale to our program.
- Constantly benchmark, test, and evolve current marketing campaigns to ensure the delivery of the best ROI.
Qualifications
- A proven track record (5+ years) in managing direct response campaigns within marketing media platforms, with specific experience on social media platforms (Facebook, TikTok, LinkedIn, Snapchat, Pinterest, Twitter)
- A proven ability to analyze raw data and develop actionable insights related to marketing activity.
- An understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.
- Experience building & running full funnel programs that meet efficiency targets including measurement strategy, creative strategy and tactic level strategy for all parts of the funnel.
- Proven track record in managing large, complex, global performance marketing campaigns across multiple markets and paid social channels
- Data visualization skills and the ability to translate complex data concepts into actionable insights.
- Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, and Google Analytics.
If you also have experience with SQL, we definitely want to hear from you. You may not be able to write complex queries from scratch, but it would be awesome if you have a high-level understanding of databases and how to query them.
