Senior Director of Digital Marketing Performance

6 days ago


Canada EWS Group Full time
Senior Director Digital Marketing Performance

EWS Group is seeking a seasoned digital marketing leader to drive successful client campaigns with strong ROI for both our clients and our team.

Key Responsibilities:
  • Oversee client program performance and strategy, analyzing data to maximize client and Enspire's return on investment.
  • Work with teams to develop and implement digital marketing strategies, leveraging expertise in paid search, social, display, SEO, and copywriting.
  • Manage the workforce, including hiring, developing, and retaining a successful team.
  • Ensure fulfillment teams provide performance insights to internal stakeholders and customers, highlighting campaign status, operating results, and recommendations for improvement.
  • Manage the profitability of PPC, SEO, Paid Social, and Programmatic product lines to financial targets, collaborating with sales channels to execute growth strategies.
  • Oversee the commercial relationship between key fulfillment suppliers/vendors, ensuring performance and value exchange.
Requirements:
  • 10+ years leading digital marketing optimization and campaign management teams.
  • Platform credentials and certifications, as appropriate.
  • BA/BS degree/MBA preferred.

EWS Group is a digital marketing advertising agency providing solutions to franchise, multilocation, and enterprise businesses. We offer a full suite of digital marketing solutions, applying them based on the unique needs of our clients. Our approach, combined with our business intelligence platform, allows our clients to unify, scale, and optimize their local and national marketing strategies.



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