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Senior Director of Digital Marketing Performance
2 months ago
EWS Group is seeking a seasoned digital marketing leader to drive successful client campaigns with strong ROI for both our clients and our team.
Key Responsibilities:- Oversee client program performance and strategy, analyzing data to maximize client and Enspire's return on investment.
- Work with teams to develop and implement digital marketing strategies, leveraging expertise in paid search, social, display, SEO, and copywriting.
- Manage the workforce, including hiring, developing, and retaining a successful team.
- Ensure fulfillment teams provide performance insights to internal stakeholders and customers, highlighting campaign status, operating results, and recommendations for improvement.
- Manage the profitability of PPC, SEO, Paid Social, and Programmatic product lines to financial targets, collaborating with sales channels to execute growth strategies.
- Oversee the commercial relationship between key fulfillment suppliers/vendors, ensuring performance and value exchange.
- 10+ years leading digital marketing optimization and campaign management teams.
- Expertise in digital marketing, including paid search, social, display, SEO, and copywriting.
- Strong ability to report on digital marketing KPIs, including client ROI, leads, conversion rates, traffic, and engagement.
- Experience with proprietary bid management systems and digital marketing analytics applications.
- Proven track record of strong technical and leadership experiences.
EWS Group is a digital marketing advertising agency providing solutions to franchise, multilocation, and enterprise businesses. We offer a full suite of digital marketing solutions, applying them based on the unique needs of our clients.
