Marketing & Communications Strategist

7 days ago

Victoria, British Columbia, Canada Camosun College Full time
Marketing and Communications Strategist Marketing and Communications Strategist

Camosun College is seeking a highly skilled Marketing and Communications Strategist to join our team. As an integral member of our marketing team, you will be responsible for developing and implementing strategies to promote the College and build relations with internal and external stakeholders.

Job Summary

This is a key role that requires a strong understanding of marketing and communications principles, as well as excellent verbal and written communication skills. You will work closely with faculty, staff, students, and administrators across the College to develop and implement marketing and communications plans that support the College's reputation, recruitment, and revenue goals.

Key Responsibilities
  • Marketing Planning: Develop strategic plans and actions for marketing the College and its portfolio of schools/ departments/ functions within an overall strategic framework for College-wide marketing.
  • Communications Planning: Develop strategic plans and actions for communicating College and portfolio issues to internal and external stakeholders.
  • Media Relations: Respond to media inquiries and develop strategies to increase awareness of and support for the College and its portfolio of schools/ departments/ functions.
  • Promotions: Research, write, edit, and produce publications for internal and external audiences, and develop and coordinate advertising and media buy strategies.
  • Electronic Marketing: Develop strategies and products to favourably position the College through electronic media.
  • Recruitment Activities: Support and participate in the College's recruitment strategy, including the College's signature recruitment event and career and education fairs.
Qualifications
  • Bachelor degree in arts, science, journalism, marketing or public relations, or equivalent combination of education and experience.
  • Five years of progressive experience in a marketing/ communications-related position.
  • Demonstrated ability to display initiative, work independently, and positively lead and contribute to a team.
  • Excellent verbal and written communication skills, with a demonstrated ability to research, edit, and write to the best practice standard for various media.
  • Demonstrated ability to develop positive relations and work efficiently with external and internal stakeholders.
  • Demonstrated ability to think and plan strategically, to be multi-task oriented, highly organized, and to work on a number of projects at once.
  • Strong project-management skills, as evidenced by successful plan development and execution of promotional projects.
  • Demonstrated understanding of graphic design sensibilities with respect to print and electronic publication layout and image choice.
  • Proficiency with Microsoft Office suite required.
Core Capabilities
  • Focus on Students and Their Success: We all have a role to play in promoting and supporting students - directly or indirectly - contributing to their success, education and transition as they build their path to the future.
  • Cultural Alignment: Inclusion and respect align with Camosun's traditions of lifelong learning and positive, supportive experiences for all.
  • Fostering and Nurturing Relationships: Fostering and nurturing relationships is at the core of everything we do.

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