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Lead Marketing Strategist

2 months ago

Victoria, British Columbia, Canada MetaLab Full time

MetaLab is seeking a driven and creative Marketing Director to spearhead our marketing initiatives and elevate our brand presence.

As the leader of our marketing team, you will play a pivotal role in developing and executing innovative campaigns that resonate with our target audience and drive business growth.

  • Develop and Implement Brand-Building Strategies: Conceptualize and execute comprehensive marketing strategies that align with MetaLab's vision and objectives.
  • Lead Content Creation and Design: Oversee the creation of compelling content, including website copy, blog posts, social media updates, and marketing collateral, ensuring a consistent brand voice and aesthetic.
  • Foster Cross-Functional Collaboration: Work closely with internal teams, such as product development, sales, and customer support, to ensure seamless integration of marketing efforts across all departments.
  • Analyze Marketing Performance: Leverage data analytics tools to track campaign performance, identify trends, and provide actionable insights to optimize strategies.
  • Stay Ahead of Industry Trends: Continuously research and analyze emerging marketing technologies and best practices to keep MetaLab at the forefront of the industry.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 8+ years of progressive experience in marketing, with a proven track record of success in brand building and campaign management.
  • Deep understanding of the digital marketing landscape and consumer behavior.
  • Exceptional communication, interpersonal, and problem-solving skills.
  • Strong analytical and data-driven decision-making abilities.