Digital Marketing

2 months ago

St John's, Newfoundland and Labrador, Canada Tuck Studio Full time

About Tuck Studio:
Tuck Studio is New Brunswick's leading furniture & decor retail store located in Uptown
Saint John that also provides residential and commercial interior services. We are
known for our beautifully curated selection of modern home furnishings and decor.
Additionally, we pride ourselves on our community outreach and support for local
businesses.

We are a tight unit of interior design fanatics who collaborate on every project to deliver
fully coordinated interior solutions. We bring our passion, professionalism, and
knowledge base to every project, to ensure a smooth, successful experience.

Imagine yourself in dynamic team environment with ample opportunities for growth and
development. We offer a competitive compensation package and a chance to contribute
your skills to our passionate team.

We are seeking a skilled and motivated Digital Marketing & E-Commerce Manager.
This role involves managing and optimizing our website and online store, driving
engagement and sales, and enhancing customer relationships and data management.

Key Responsibilities:

Website and E-Commerce Management:
- Maintain and update the Tuck Studio website, ensuring all content is current and
engaging.
- Implement, manage and optimize SEO strategies and content.
- Write and manage blog posts and other content to engage and inform our
audience.
- Oversee the online store, ensuring product listings are accurate and visually
appealing.
- Monitor inventory levels and coordinate with the sales team for restocks and new
product launches.
- Optimize the online store, with a focus on customizing to enhance use
experience, including adding, editing, managing product listings, payment
gateways, shipping options, and product tags.
- Ensure store compliance with data protection regulations and security standards.

Digital Marketing:
- Develop and manage campaigns to drive targeted traffic to the website and
online store.
- Utilize data analytics to track campaign performance, adjusting strategies as
needed to maximize ROI.
- Create and manage social media advertising campaigns across various
platforms.
- Ensure consistent brand representation and messaging across all platforms and
social media channels.
- Maintain a strong working knowledge of current marketing trends and practices.
- Manage the CRM system, ensuring customer data is accurately captured and
maintained.
- Develop and execute email marketing campaigns to engage and retain
customers, promoting new products, sales, and events.
- Use analytics tools to monitor, interpret and report on key performance indicators
for website traffic, sales, email campaigns and digital marketing efforts.
- Create and present regular reports and actionable insights to the team on key
metrics, trends, and insights to inform decision-making and optimize digital
marketing strategies.
- Oversee the launch of online products to Export to the USA.

Qualifications:
- Bachelor's degree in Marketing, Business Administration, Information
Technology, Digital Media, or a related field.
- Proven experience in digital marketing, e-commerce management, and SEO.
- Proficiency with WordPress, Shopify, Google Ads, and email marketing
platforms.
- Strong analytical skills and experience with data-driven decision-making.
- Strong understanding of compliance with data protection regulations, security
standards, and privacy policies.
- Excellent written and verbal communication skills. Ability to work independently
and as part of a team.
- Strong organizational skills and attention to detail.

Preferred Skills:
- Experience with CRM systems and customer data management.
- Knowledge of social media marketing and advertising.
- Familiarity with graphic design tools. Canva an asset.
- Experience creating digital files, writing blog posts, advertising scripts, etc.

What We Offer:
- A dynamic and creative work environment.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.
- Health and dental benefits.
- Employee pension matching benefits.
- An opportunity to be part of a passionate team dedicated to beautiful spaces

How to Apply:
Interested candidates are invited to submit their resume and a cover letter detailing their
relevant experience and why they are a perfect fit for this role to

Competition closing date for applications is August 16, 2024.
We thank all applicants for their interest however only those selected for interviews will
be contacted.

Tuck Studio is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all
employees.

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