Social Media Manager

2 weeks ago

Toronto, Ontario, Canada Indigo Books & Music Full time

Job Title: Manager, Social Media

The Manager, Social Media plays a pivotal role in shaping Indigo's social media presence, working closely with the marketing and merchandising teams to develop and execute comprehensive social media strategies that enhance brand visibility, foster engagement, and drive growth across various platforms.

Key Responsibilities:

  • Strategic Planning: Develop and execute social media strategies that align with Indigo's executive brand pillars, driving profitable year-on-year traffic and revenue growth.
  • Brand Consistency: Ensure seamless brand messaging across all channels, maintaining a consistent tone and voice that resonates with Indigo's target audience.
  • Performance Analysis: Monitor and analyze content performance across platforms, using advanced tools to transform data into actionable insights that inform future social media strategies.
  • Team Leadership: Provide guidance and mentorship to the social media team, promoting a culture of excellence, continuous learning, and development while driving exceptional results.
  • Cross-Functional Collaboration: Work closely with designers, marketing teams, and other stakeholders to develop and optimize social creative content, ensuring alignment with broader marketing campaigns.
  • Troubleshooting: Identify and resolve technical issues with vendors, production, analytics, and IT teams, ensuring seamless social media operations.

Key Performance Metrics:

  • Drive profitable year-on-year traffic through focused messaging plans in collaboration with marketing and merchandising teams.
  • Ensure brand/messaging consistency across all channels.
  • Drive incremental store visits versus year ago (YA) metrics.

Qualifications:

  • 6+ years of experience in social media, with a proven track record of success in driving data-based results.
  • 2+ years of experience managing direct reports, with a strong ability to lead and manage cross-functional teams.
  • Post-secondary education in Marketing, Communications, or a combination of education and work experience deemed equivalent.
  • 3+ years of experience with all social channels, including media execution and data reporting.
  • Experience with content creation, planning, and media scheduling, as well as proficiency in Adobe Pro, Canva, Later, and Figma.

Competencies:

  • Exceptional project management skills, with attention to detail and experience managing cross-functional teams.
  • Solid experience with owning a balance between brand and promotional messaging.
  • Strong knowledge of analytics and reporting, with a self-starter mindset and high motivation to make a positive difference.
  • Proven ability to thrive in a fast-paced environment with tight deadlines, while managing multiple detailed tasks accurately.
  • Strong communication skills, with the ability to lead and manage cross-functional teams, including non-direct reports.

About Indigo:

Indigo is Canada's Cultural Department Store, dedicated to telling stories and creating experiences that bring joy to our customers' lives. We're a dynamic and enriching culture that values diversity, inclusion, and creativity. Our mission is to add joy to our customers' lives each and every time they interact with us and our products.

Our Values:

  • We exist to add joy to our customers' lives each and every time they interact with us and our products.
  • Our job is to create joyful moments for our customers.
  • We treat each other the way we'd treat a valued friend.
  • We inspire each other to do our best work.
  • We seek to ignite creativity and innovation every day.
  • We give back to the communities in which we operate.

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