Vice President Marketing

4 weeks ago

Calgary Alberta DJ, CA CLevelCrossing Full time

Vice President Marketing

Location: Calgary, AB, Canada

Posted on: Aug 08, 2022

Profile

We’re searching for an innovative VP of Marketing to join our agency. If you’re right for this role, then you’ll definitely have a passion for developing brand and marketing strategy, setting and achieving targets aligned with broader business goals, establishing relationships with press and internal client teams, and leading the Marketing and Comms team. You’ve got a crystal-clear view of the digital landscape, and you’re eager to guide our overall marketing plan across brand, media, public relations, market research, issues management, crisis communication, awards, and marketing-related customer relationship and engagement activities—all essential to building our agency’s brand reputation and expanding awareness across the industry. You’re also a gifted leader, too, ready to directly oversee our small-but-mighty marketing and comms team while working very closely and collaboratively with our business development team.

You’re no stranger to marketing. Far from it. In fact, you’ve got extensive marketing experience, (in a digital agency setting, no less) and the ability to make decisions under pressure. A keen multitasker who thrives in a competitive environment—that’s you. But you don’t want to work just anywhere. You’re looking for a place where everyone has everyone else’s back. A place where we sink or swim together. A place where we inspire one another to think bigger, push harder, and take the right risks. A team that lives by the values “Honest, Inspired, Driven, Purposeful, Real, and Equal” is the kind of team you want to work with.

So, if this all sounds good to you—and if you consider yourself an entrepreneurial self-starter with an ability to handle strategic brand management, review budgets, set goals, and shape our image in the marketplace—come talk to us

You will:

  1. Analyze existing branding and marketing strategies and improve upon them.
  2. Report to the agency CEO and work closely to define overall strategic direction.
  3. Lead a capable marketing team and delegate tasks fairly.
  4. Prepare and review monthly, quarterly, and yearly budgets, and allocate resources appropriately.
  5. Hands-on execution of key marketing tasks e.g., events, awards, thought leadership, press (working closely with the team).
  6. Set daily, weekly, monthly, and yearly targets, and implement various incentives to ensure they are achieved.
  7. Conduct market research and implement new strategies based on findings.
  8. Monitor industry trends and brief the team on new information.
  9. Closely monitor competitors’ successes and failures and learn from them.
  10. Supervise marketing events and launches and use these spaces to network with industry professionals.
  11. Assist with the recruitment, training, and onboarding of new staff.
  12. Build relationships with key industry organizations; assess and action strategic partnerships.

You have:

  1. BSc in marketing, branding, business, PR, or a similar field.
  2. Master’s degree may be preferable.
  3. Extensive experience in a similar role.
  4. Superb marketing and research skills.
  5. Knowledge and practical experience with SEO, digital marketing tools, and related software.
  6. Highly observant and analytical.
  7. Strong leadership skills and the ability to make difficult decisions.
  8. Excellent communication and interpersonal abilities.
  9. Willingness to travel.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to us.

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