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Brand Manager

3 months ago

Brampton Ontario CS, Peel region, Canada Sun Pharmaceutical Industries, Inc. Full time

Lead the marketing planning and execution in support of the key brand.

Duties and responsibilities
  1. Work with Commercial Operations to establish revenue forecast
  2. Maximizing the impact of critical customer touchpoints – Patient Support Programs, Field force, Tele-sales, Digital
  3. Managing external agency partners to optimize the delivery of promotional tactics and materials
  4. Assisting with the design and planning of a communication plan: getting the right message to the right customers at the right time through the right channel mix
  5. Marketing analysis and insight development/action planning/execution
  6. Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding
  7. Sharing insights gained from internal and external sources
  8. Development of the brand strategy
  9. Competitor analysis
  10. Collecting, interpreting, and disseminating competitor information
  11. Segmentation – identify and plan/execute by segment to drive segment migration
  12. Establishing the basis of segmentation, quantifying, and establishing segment needs
  13. Lead positioning establishment for the brand
  14. Developing key brand messages for the brand
  15. Assisting with planning, design, and organization of key promotional stakeholder communication platforms, e.g., Speaker symposia, educational meetings
  16. Periodically meet with top opinion leaders and establish a good rapport with them
  17. Assisting with training initiatives and regular team meetings as required
  18. Being responsible for communicating effectively within the sales and marketing, medical team on pertinent information
  19. KPI (Key Performance Indicators) development and tracking
  20. Cross-functional alignment: buy-in amongst colleagues, brand teams, BU (Business Units) engagement
  21. Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained
  22. Develop training on key materials with the support of a training consultant
Qualifications
  • Graduate of life sciences, such as medicine, nursing, physical therapy, psychology, pharmacy, biology, and medical technology
  • Preferably additional marketing or business training; MBA ideal
  • Has worked in a pharmaceutical company, or related field, for at least 3 years as Brand Manager, Sales Representative, or Sales Supervisor.
  • Soft skills: organizational and analytical skills; ability to work in a specialist area; excellent communication skills; digital marketing/market research/selling skills are desirable; acting for change and able to cooperate transversely; striving for results; committed to customers; able to motivate and empower workgroups; self-awareness
  • Understands PAAB regulations
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