Sr. Manager, Social Media, Planning

2 months ago

Brampton Ontario CS, Peel region, Canada Loblaw Companies Ltd - Head Office Full time

Les candidats référés ne doivent pas postuler directement pour ce poste.

Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.

L’utilisation du masculin à pour but d’alléger le texte

Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

Are you a highly analytical and strategic thinker with a passion for social media? Join our recently formed enterprise Social Media Centre of Excellence (Social COE) as a Senior Manager and drive the social media success of our retail and brand channels. Reporting to the Senior Director, this role will lead our enterprise social media channels to develop a best-in-class portfolio. You will play a pivotal role in shaping and expanding the social presence of our retail banners and owned brand properties.

What You'll Do:

  • Shape Strategy: Develop and implement social media strategies to enhance engagement and growth across platforms like Instagram, Facebook, TikTok, Pinterest and more

  • Manage Content: Oversee social calendars and publishing schedules leveraging Sprout Social. Work with the Content team to ensure cohesive and timely content delivery. Optimize and maintain company pages across all social media platforms to ensure consistency and up-to-date information. Implement SEO best practices, including keyword research, compelling video titles, descriptions, and tags, to enhance visibility and discoverability, when applicable.

  • Local Social: oversee all social media tool kits and ad-hoc campaign support for retail store teams.

  • Analyze Performance: Use analytics tools to track performance, identify trends, and optimize strategies. Provide actionable insights to drive engagement and conversions. Contribute analytics data for regular reports to content and brand marketing teams.

  • Lead and Collaborate: Guide your team, work with cross-functional pods (ex. media, brand marketing, community management), and maintain strong relationships with all platform vendor partners. Proactively research new social tools and services for continuous improvement.

  • User-Generated Content: Partner with Community Management team to curate user-generated content in line with our brand guidelines

What You’ll Bring:

  • Experience: 7+ years in social media strategy and performance analysis, with proven success in managing teams and campaigns. Experience implementing and optimizing paid social media campaigns across all platforms.

  • Skills: Strong analytical abilities, excellent communication, copywriting and a knack for creative problem-solving. Advanced experience with social media management tools like Sprout Social is a required.

  • Leadership: 2+ years of experience leading teams and driving business results through innovative social media strategies.

  • Work Environment: Inclusive culture and hybrid schedule (4 days in the office and 1 day working from home).

  • Demand generation and performance marketing experience is an asset.

Ready to lead and innovate in social media? Apply now and help us continue to build a best-in-class social media presence

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE - Engagement, Tient à coeur, Respect et Excellence - guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.

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