Marketing Manager

6 days ago

Edmonton Alberta, Edmonton region, Canada Layfield Group Full time

Layfield is looking to add an experienced Marketing Manager to develop and implement comprehensive marketing strategies to drive brand awareness, lead generation, and business growth for our Geosynthetics business primarily within North America with some responsibilities in Australia and South America. This role requires a blend of strategic thinking, digital savvy, creative flair, and practical experience in marketing within a technical, construction, and industrial context.


This position will report to the Vice President of Technical Services. The position will be based out of our Edmonton, Alberta Office or Vaughan, Ontario office.


Key Responsibilities:

Strategy Development

  • Develop and execute a strategic marketing plan aligned with company goals and objectives.
  • Identify target markets and customer segments within the construction, industrial, and other industries where we do business.
  • Conduct market research to understand industry trends, competitor activities, and customer needs.

Campaign Management

  • Create and manage marketing campaigns across various channels including digital, print, and events.
  • Develop compelling content for brochures, websites, social media, and other marketing materials.
  • Oversee advertising, promotions, and public relations efforts to maximize outreach and impact.

Brand Management

  • Maintain and enhance the company's brand image and messaging consistency.
  • Ensure all marketing materials reflect the company’s values and industry positioning.
  • Monitor and analyze brand performance and make recommendations for improvements.

Lead Generation

  • Develop strategies to attract and engage potential clients and partners.
  • Implement lead generation tactics and track their effectiveness.
  • Work closely with the sales team to ensure alignment and support for sales initiatives.

Analytics and Reporting

  • Analyze marketing metrics and KPIs to evaluate campaign performance and ROI.
  • Prepare regular reports on marketing activities, trends, and outcomes.
  • Use data insights to refine strategies and optimize marketing efforts.

Team Leadership and Collaboration

  • Lead and mentor a team of marketing professionals in Canada and the United States, providing guidance, training, and support.
  • Collaborate with internal departments such as sales, product development, and customer service, as well as other business units and corporate office, to ensure cohesive marketing strategies.
  • Manage relationships with external agencies, vendors, and partners.
  • Ensure and maintain compliance with all regulatory requirements related to marketing activities.


Required Skills & Knowledge:

  • Proven track record of developing and executing successful marketing campaigns and strategies.
  • Strong understanding of digital marketing tools and platforms, including SEO, PPC, SEM, Google Analytics, call tracking, social media, and email marketing.
  • Excellent communication, writing, and presentation skills.
  • Ability to analyze data and make data-driven decisions.
  • Demonstrated leadership abilities and experience managing teams.
  • Proficiency in marketing software and tools (e.g., CRM systems, Google Analytics, marketing automation platforms).


Education & Experience:

  • Bachelor’s degree in Marketing, Business Administration, or a related field. MBA or relevant advanced degree is a plus.
  • 5+ years of experience in marketing, with a focus on the construction or manufacturing industries is preferred.


Working Condition:

Occasional travel to our Canadian and United States locations is required. This is estimated at up to 20% of the time.

  • Director, Marketing

    2 weeks ago

    Edmonton, Alberta, Edmonton region, Canada Alberta Retired Teachers'​ Association Full time

    Director, Marketing (Permanent, Full-time) Location: Edmonton, AB Overview: The Director, Marketing will play a pivotal role in driving ARTA's marketing efforts. This role requires a strategic thinker with a strong understanding of marketing, communication, and project management. This role will oversee the Marketing department, ensuring that all...

  • Marketing Advisor

    2 weeks ago

    Edmonton, Alberta, Edmonton region, Canada Alberta Municipalities | Strength in Members Full time

    TO APPLY: Please include a cover letter and resume.Reporting to the Senior Director, Marketing & Communications, the Marketing Advisor plays a key role in developing and executing strategies to enhance the visibility of climate change programs, opportunities and impacts. The role works in close collaboration with program staff to:create compelling...

  • Marketing Coordinator

    2 weeks ago

    Edmonton, Alberta, Edmonton region, Canada Robertson & Company Ltd. Full time

    Job Title: Marketing and Project CoordinatorLocation:Edmonton, AlbertaThe Client:The client is a Big 5 bank’s top advisory group with over 25 years of success working with a very select group of ultra-high net worth and family office individuals. The group has an exceptional corporate culture that nurtures close partnership and cohesion between its team...

  • Director of Marketing

    1 month ago

    Edmonton, Alberta, P5J, Edmonton region, Canada HumanEdge Global Full time

    We Know Training started in 2002 when two friends tried to take their flight exams. The study materials and exam experience felt clunky and outdated. They knew there had to be a better way to deliver training. From there, it has developed into a full-service online training solution—the go-to expert in online training in regulated and public serving...

  • Digital Marketing Specialist

    2 weeks ago

    Edmonton, Alberta, Edmonton region, Canada SOS Media Corp Full time

    About UsAt SOS Media Corp, we are a dynamic digital marketing agency dedicated to delivering innovative and results-driven solutions for our diverse clientele. Our team thrives on creativity, data-driven strategies, and a passion for achieving excellence in every campaign. We are seeking a talented PPC & SMM Specialist to join our team and contribute to our...

  • Business Operations Manager

    2 months ago

    Edmonton, Alberta, Edmonton region, Canada JumpModel Inc. Full time

    Job Title: Office Manager/Operations ManagerJob Description:We are seeking a highly organized and versatile individual to join our consulting company as an Office Manager/Operations Manager. In this role, you will be responsible for overseeing various operational aspects of the company, with a primary focus on finance project setup, timekeeping operations,...

  • General Manager

    1 month ago

    Edmonton, Alberta, Edmonton region, Canada CRAFT Beer Market Full time

    Company Description CRAFT Beer Market in Edmonton, AB, is a hospitality venue that redefines social and culinary experiences. With a fresh vibe and a focus on inclusivity, CRAFT has set a new standard for food, drink, and socializing. The company values creating a welcoming environment where everyone feels like family. CRAFT is dedicated to crafting careers...

  • Territory Manager

    2 weeks ago

    Edmonton, Alberta, Edmonton region, Canada Dandurand Group Full time

    The Territory Manager is responsible for the implementation of the territorial sales plan to maximize sales volume and product distribution of the Dandurand Group Wine & Spirits Portfolio across the On-Premise channel. The Territory Manager is responsible to deliver all quarterly incentives. They are expected to energize all other Territory Managers and...

  • Assistant General Manager

    1 month ago

    Edmonton, Alberta, Edmonton region, Canada CRAFT Beer Market Full time

    Company DescriptionCRAFT Beer Market in Edmonton, AB, has raised the bar in hospitality, creating a fresh vibe that redefines social and culinary experiences. They've set a new standard for food, drink, and socializing that is inclusive and fun. At CRAFT, everyone is like family, and they focus on creating a welcoming and enjoyable atmosphere.Role...

  • Sales Manager

    2 weeks ago

    Edmonton, Alberta, Edmonton region, Canada Environmental 360 Solutions Full time

    Company OverviewFounded in 2018, Environmental 360 Solutions (E360S) is dedicated to becoming North America's leading and most trusted environmental management company. Growing through acquisition and Organic growth, E360S provides environmental and waste management solutions to municipalities and commercial customers.Sales Manager – Solid Waste –...

  • General Manager

    3 weeks ago

    Edmonton, Alberta, Edmonton region, Canada Harris Leadership Strategies Full time

    Join a growing, innovative market leader!The OpportunityThe All-Fab Group (AFG) is launching a new business division located in Edmonton, Alberta. This new division known as the Specialized Products Division, will be responsible for the implementation of a new technology product line for: Specialized Framing Materials for Light Construction within the...

  • Territory Sales Manager

    2 weeks ago

    Edmonton, Alberta, Edmonton region, Canada The Garland Company, Inc. Full time

    Throughout our more than 100-year history, The Garland Company, Inc. has continually developed unique product and service offerings that have raised the bar of performance while exceeding the individual needs of customers throughout the world. We offer…Sustainable building solutions, including vegetative, photovoltaic, and reflective systemsHigh...

  • Terminal Manager

    1 month ago

    Edmonton, Alberta, Edmonton region, Canada Trimac Transportation Full time

    Terminal Manager - Edmonton, ABWHY TRIMAC?Are you a highly motivated self-starter who continually looks for new opportunities and initiatives to drive change across the organization? Are you looking for a creative, challenging job that contributes to your community's way of life in a stable industry? Are you highly collaborative and believe that the best...

  • Branch Manager

    2 weeks ago

    Edmonton, Alberta, Edmonton region, Canada Driving Force Vehicle Rentals, Sales and Leasing Full time

    The Driving Force Inc. at Edmonton West is currently seeking a seasoned Branch Manager to oversee our Rentals, Sales, and Lease services. We are in pursuit of a dynamic leader who is dedicated to delivering exceptional service and cultivating enduring relationships within our high-traffic branch.Since our inception in 1978 with a modest office in a Spruce...

  • Key Account Manager

    2 weeks ago

    Edmonton, Alberta, Edmonton region, Canada Tenaquip Full time

    Tenaquip is a 100% Canadian company and a national leader in the Canadian industrial marketplace, TENAQUIP takes on the challenge of transforming the way people and organizations tackle their procurement processes by helping them achieve efficiencies, savings and gain better control over their total spend. Why join Tenaquip?Named one of "Canada's Best...

  • Outside Pump Sales Manager – Western Canada

    2 weeks ago

    Edmonton, Alberta, Edmonton region, Canada RENESHONE Full time

    JOB SUMMARYThe Outside Pump Sales Manager- Western Canada is responsible for the development of new accounts in Western Canada and/or generating new business from existing accounts.Reporting to the General Manager, the Outside Pump Sales Manager – Western Canada is a team player recognized as an Outside Sales Champion who has repetitively and successfully...

  • Supply Chain Commercial Specialist

    2 months ago

    Edmonton, Alberta, Edmonton region, Canada Airswift Full time

    Airswift is seeking a Supply Chain Commercial Specialist to work with one of our clients in the oil and gas industry in Fort Saskatchewan, AB on a 12-month contract. The Supply Chain Commercial Specialist will develop and execute sourcing strategies and tactics supporting Scotford Energy and Chemical Park’s Turn Around and Brownfield Projects portfolio...

  • Outside Sales Representative

    2 weeks ago

    Edmonton, Alberta, Edmonton region, Canada Shnier, A Gesco Company Full time

    By providing fashionable and contemporary products, comprehensive integrated marketing programs, and industry leading logistical services, Shnier has earned the reputation of being one of the most innovative, leading edge organizations in the Canadian floor covering industry, operating on a foundation of solid business ethics and values.About:The Sales...

  • Leasing Agent

    2 weeks ago

    Edmonton, Alberta, Edmonton region, Canada FirstService Residential Full time

    Job descriptionThe CompanyFirstService Residential transforms the property management landscape by providing professional association management services to over 9,000 residential communities across the United States and Canada.Our dedication to associate satisfaction and growth is recognized by our Great Place to Work certification, exemplifying our...

  • Associate Commercial Litigation

    3 weeks ago

    Edmonton, Alberta, Edmonton region, Canada Duncan Craig LLP Full time

    Associate Lawyer, Commercial LitigationDuncan Craig LLP is a mid-market full-service law firm based in downtown Edmonton. 2024 marks our 130th anniversary as a law firm dedicated to providing a full range of legal services to businesses, entrepreneurs, institutions, and individuals in Alberta. We are a community-focused law firm, and we strongly believe that...