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Director, Marketing

2 months ago

Edmonton Alberta, Edmonton region, Canada Alberta Retired Teachers'​ Association Full time

Director, Marketing (Permanent, Full-time)


Location: Edmonton, AB


Overview:


The Director, Marketing will play a pivotal role in driving ARTA's marketing efforts. This role requires a strategic thinker with a strong understanding of marketing, communication, and project management. This role will oversee the Marketing department, ensuring that all projects align with the organization's goals and are executed efficiently, while providing guidance, support, and growth opportunities to team members. By cultivating talent within the department, the Director, Marketing will ensure that the organization is equipped to meet both current and future challenges.


Reporting to the Chief Operating Officer (COO), the ideal candidate will be a proactive leader with excellent communication skills, a keen eye for detail, and the ability to manage multiple projects simultaneously while adhering to budget constraints. This position offers the opportunity to contribute to ARTA's growth and success by enhancing its brand presence and outreach efforts.


Life at ARTA:


The Alberta Retired Teachers’ Association (ARTA) is a vibrant organization made up of 31,000 retired educators and like-minded professionals and is served by an equally engaged team of staff. Created by teachers, we are an Alberta-based not-for-profit linked by a common purpose – to ensure a healthy, active, engaged, and vibrant lifestyle for our members in their retirement.


Our culture encourages our members and our employees to live an enhanced quality of life. As a Canadian Nonprofit Employer of Choice, office perks include a staff wellness program, generous time off, and professional learning opportunities. This culminates in a workplace where we can thrive together.


A rapidly growing organization, ARTA provides an environment where individual contribution is expected and teamwork is encouraged, and where our core values are of the utmost importance. If you have a strong passion for making a difference in people’s lives, are a creative team player, and enjoy building strong relationships with those around you, then we invite you to apply to join our exciting organization.


What you will do:


  • Oversee the Marketing department, collaborating with department managers to ensure that projects stay on schedule and align with organizational goals.
  • Adhere to the annual Marketing budget, directing resources as required to achieve organizational objectives.
  • Develop and manage comprehensive project schedules, ensuring timely execution of marketing campaigns and initiatives across all channels.
  • Oversee the design, production, and distribution of the quarterly news&views magazine, ensuring content quality and timely delivery to the target audience.
  • Provide guidance on the creation of compelling copy for various marketing materials, including website content, social media posts, and promotional materials.
  • Conduct final review of marketing materials, including newsletters, social media posts, website updates, print and electronic magazines, and any other materials produced by the Marketing department prior to review with the COO.
  • Liaise with the Director, Benefits Administration to ensure that key messages are consistent and effectively communicated by both the Marketing and Member Services departments.
  • Coordinate with the Director, Benefits Administration to verify branded materials are up to date, and Member Services staff are informed on availability of new materials.
  • Participate as needed in marketing conventions, trade shows, and events to provide information about ARTA and its services to attendees.
  • Present to current and prospective members, as required.
  • Conduct market research to identify prospective new group clients and monitor competitors to ensure ARTA is aware of marketplace changes.
  • Develop and implement communication strategies with the objective of increasing brand awareness and market share within the target audience.
  • Manage employee performance, including reviews and evaluation of performance.
  • Foster a positive work environment, providing support, guidance and promoting professional growth among team members.
  • Attend ARTA Communications Committee meeting, offering insights and input on ARTA’s behalf.
  • Report on all Marketing activities and results.
  • Perform other duties as required.


What you will have:


  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Minimum of 7-10 years of marketing experience, with a minimum of 5 years in a leadership role.
  • Proven experience in developing and implementing successful marketing strategies.
  • Strong understanding of print and digital marketing, social media, and content creation.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively with internal and external stakeholders.
  • Experience in the non-profit sector is highly desirable.
  • Passion for ARTA’s mission and goals.
  • Ability to occasionally work outside of standard work hours, as required.


All ARTA employees are required to be fully immunized against COVID-19 as a condition of employment.