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Digital Communications Specialist

2 months ago

Canada, CA Pembina Institute Full time

Who we are

At Pembina Institute, it’s all hands on deck and it has been for the last 40 years. Our 55+ person team, distributed across the country, are passionate and dedicated, but we don't sweat the small stuff. We’re too busy tackling one of the most important issues of a generation: Canada’s clean energy transition.


In that transition, we don’t leave anyone behind, and believe each member of our team plays a critical role in achieving our goals. We ensure equity but promote individuality. We lead with curiosity — challenging our own ideas and limiting beliefs, being open to diversity of thought and opinion. We use evidence-based thinking to inform our recommendations to decision-makers and understand that to make long-lasting changes, we need to take a practical approach when collaborating with others.


Our commitment to responsible development, and our “tough, but fair” approach, using research, consulting and convening, gives us credibility with decision makers whose actions today are setting the direction for the planet. Are you ready to join us?


Meet the team

The Communications team sets the strategy for communications to advance the evolving priorities of the Pembina Institute’s policy areas and objectives. They develop processes, best practices and resources for communications to ensure the organization’s overall values and brand is represented. The team supports the communications work of every part of the organization by maintaining quality control of written and visual materials and executing external outreach strategies through digital platforms and tools.


The opportunity

We’re looking for a Digital Communications Lead based out of one of our five regional offices (Vancouver, Calgary, Edmonton, Toronto, Ottawa) to join our Communications team on a 12-month, maternity leave coverage. We’ll lean on you to execute Pembina Institute's social media strategy and digital outreach initiatives. You will work with stakeholders across the organization to maintain best practices and standard processes related to the organization’s digital communications.


Your key responsibilities

  • Execute a holistic digital media strategy to advance Pembina Institute’s brand and strategic goals.
  • Create, edit, and publish organic daily content for current social media channels to raise brand profile and demonstrate the Pembina Institute’s expertise in key policy areas.
  • Track and schedule social media to ensure efficient and effective coordination of content across the organization.
  • In partnership with Pembina Institute communications stakeholders, develop digital campaigns, coordinate and support with social media and email content.
  • Use analytics to monitor and track social media platforms to optimize engagement with digital properties, assess calls to action and maintain brand reputation, using a variety of online tools.
  • Maintain and ensure brand and tone consistency across all Pembina Institute channels.
  • Oversee the production and distribution of social media assets.
  • Keep abreast of current trends in digital media, with a focus on social media best practices, and prepare strategies to respond to the changing media landscape.
  • Support donor engagement and stewardship across the organization using social media and email engagement strategies.
  • Participate in regularly scheduled meetings with internal Pembina stakeholder groups.


What we’re looking for

As a key member of the Pembina Institute’s communications team, you demonstrate both personal and professional commitments to advancing the organization’s vision, mission, values and strategic plan. You are self-motivated and results-oriented, demonstrating strong project management skills with the ability to organize and monitor competing deadlines. You have excellent written, oral and interpersonal communication skills, and an ability to work proficiently with various digital software tools. In addition, you demonstrate a commitment to sustainability and social change through your educational and professional endeavors.


You also have:

  • Minimum of 2 years' experience working in social media or communications in a professional environment, such as industry, government or the not-for-profit sector.
  • Undergraduate degree in Communications, journalism, public relations, or a related field. A combination of work experience and education may be considered.
  • Demonstrated experience developing, implementing, and evaluating social media and/or digital outreach strategies.
  • Proven skills and experience in popular communications, copy-editing, online publishing, and multimedia.
  • Working knowledge of Microsoft Office programs and using Adobe Creative Suite.
  • Experience with basic HTML editing, blogging and online publishing.
  • Proven experience in media monitoring, web, and digital analytics.
  • Familiarity with modern analytics tools and social media scheduling software.
  • Experience developing, editing, and producing multimedia products (audio/video podcasts, audio slideshows, YouTube videos, etc.). is considered a bonus.
  • French language proficiency (speaking and writing) is a bonus.


Compensation and benefits

The hiring range for the position is $61,800 to $68,495 annually based on a 37.5-hour work week, with a range maximum of $75,190. Within this range, individual pay is determined by factors inclusive of job-related skills, related experience, education and/or training, and internal equity.


We know that in order to meet our ambitious goals, our people are the core. We also know that one size does not fit all, therefore we offer employees a flexible office and home schedule that allows individuals to find an optimal balance. Our employees receive a generous paid time-off package starting with four weeks of vacation, time to cover health and wellness, professional development and offices closed annually from December 25 to January 1. In addition, we offer RRSP matching, parenthood top-ups, extended health and dental benefits and yearly development funds.


Note: the incentive programs have certain eligibility requirements and may be subject to employment type.


To apply

Applications will be accepted until 11:59 p.m. MT on Sunday, September 29, 2024.


The Pembina Institute is committed to an inclusive, accessible and welcoming hiring process that provides reasonable accommodation to all applicants. Please advise if you require any accommodation to participate in these posting, recruitment, selection and/or assessment processes.