Director, Digital Activation

4 days ago

Canada, CA Contobox Full time

Director, Digital Activation


Contobox™ is a leader in personalization technology. Brands use the Contobox platform to reach shoppers with convenient, personalized recommendations and messaging that drives sales, across any format or device. Contobox delivers performance with engagement-based shopper intelligence, predictive product recommendations, and data driven enhanced creative.


Company Overview

Contobox is an Engagement Management Platform that empowers marketers to:

  • Engage with audiences through interactive ad units and websites.
  • Collect first-party engagement data.
  • Personalize dynamic creatives based on consumer interests in a brand's products and services.

We are seeking an experienced Director of Digital Activation to join our growing team.


Responsibilities

As the Director of Digital Activation, you will oversee the onboarding of advertisers and the entire lifecycle of their digital marketing activation on the Contobox platform. Your responsibilities are divided into two key areas:

  • Ensuring excellent experience throughout all digital activation phases:
  • Data Collection and Analysis: Collaborate with the data analytics team to extract insight/actions from data and relate the “story” back to client’s business goals
  • Strategy Development: Work closely with the strategy and account management teams to develop comprehensive digital activation plans, selecting appropriate channels, formats, and features to meet client goals.
  • Campaign Production: Oversee the design and development of interactive advertising campaigns, coordinating with creative and development teams to deliver high-quality materials on time.
  • Campaign Launch, Monitoring, and Optimization: Work with Ad Operations team to launch digital campaigns; monitor performance, and make data-driven optimizations to achieve client KPIs, providing regular reports to stakeholders.
  • Optimizing processes for efficiency and meeting client expectations:
  • Onboarding processes: Develop and refine onboarding processes for clients and team members to facilitate seamless integration and alignment with client objectives.
  • Client expectations: Establish internal systems to measure and ensure that delivered outcomes meet client’s expectations through consistent communication, efficient execution and timely delivery.


Qualifications

  • Experience: 8+ years in digital marketing, digital activation, or project management, with at least 3 years in a leadership role.
  • Digital Expertise: In-depth knowledge of the digital marketing landscape, including platforms like Google Ads, Facebook Ads, programmatic advertising, and other digital channels.
  • Process Optimization: Experience in developing and implementing processes that improve efficiency and quality across teams.
  • Project Management: Proven track record of managing large-scale, data-driven digital campaigns from inception to completion, on time and within budget.
  • Leadership: Strong leadership abilities, adept at managing cross-functional teams and fostering a collaborative environment.
  • Strategic Thinking: Ability to develop and execute strategic plans that align with client objectives and drive business results.
  • Communication: Excellent verbal and written communication skills (French nice to have).


Why Join Us?

  • Innovative Environment: We value new ideas, and we have a strong technology team and our own platform to bring your ideas to life. This enables us to improve experiences for our internal team, partners, and clients.
  • Client Success Focus: We care deeply about driving real growth for our clients. Their success is our success.
  • Professional Growth: Being part of Ionik Group, you will have the opportunity to grow professionally and collaborate with sister companies, bringing holistic, multi-channel strategies across marketing initiatives.
  • Benefits:
  • Competitive salary.
  • You will collaborate with co-workers and clients who are all extremely dedicated and passionate about what they do.
  • The health insurance package is incredible, and there is a personal spending credit provided for fitness and health-related expenses.
  • The job is fully remote and promotes a great work-life balance.

—

Contobox is committed to employment equity, diversity, inclusion and Indigenization in the workplace and welcomes applications from individuals from equity seeking groups such as women, radicalized/visible minorities, indigenous/aboriginal people, people with disabilities, people who identify in the LGBTQ+ community and others who reflect the diversity of Canadian society.

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