Marketing Manager

3 days ago

Toronto Ontario, Ontario, Canada Swoon Full time

Field Marketing Manager

Contract length: 4 months

Location: Could be fully remote or flexible – office would be in Toronto if flexible is preferred

The Field Marketing Manager needs to identify and generate awareness and demand by using a variety of marketing vehicles and tactics.


Key responsibilities:

  • Develop a field marketing plan with input and expertise from key internal stakeholders; to include hybrid, digital and in-person programs.
  • Experience working with and marketing to enterprise accounts.
  • Facilitate the conversation with sales stakeholders and align field marketing plan to meet sales and marketing goals.
  • Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed marketing and sales objectives, leveraging a mix of events, digital, and white-glove experiences.
  • Research and identify third-party programs to drive new logos, thought leadership and brand awareness and develop new and innovative ways to reach our audience through solution-focused content and programs.
  • Build and maintain a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs
  • Work with Partner Marketing to drive demand gen and channel relationships
  • Manage the allocated Marketing budget to drive optimized investment and ROI


Knowledge, Skills and Experience:

  • A minimum of 4 years software/technology field marketing experience
  • Highly efficient team player, with the ability to also work independently in a fast-paced, fluid, sometimes ambiguous environment.
  • Experience creating and delivering events and digital marketing campaigns email that produce results.
  • Self-motivated, able to work autonomously and communicate with remote management for extended periods of time.
  • Experience owning pipeline targets is a plus.
  • High energy and the ability to manage multiple initiatives.
  • Knowledge of lead generation and sales cycles for revenue growth
  • Track record of partnering with a high energy, direct sales force
  • Knowledge of Salesforce, Asana and other MarTech is preferred
  • 30% travel required
  • Bachelor’s degree

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