Marketing strategies Manager

2 weeks ago

Toronto Ontario, Ontario, Canada Compunnel Inc. Full time

Story Behind the Need

• Business group: Insurance Operations. The successful candidate will be apart of the Canadian Marketing Team and will be dedicated to supporting the Insurance Operations group.

• Project: The business group is undergoing a transformation in modernizing all elements of servicing customers, ultimately modernizing every touchpoint. This is inclusive of revitalizing templates, forms, and more.

Candidate Value Proposition

• The successful candidate will have the opportunity to leverage their creative mindset to foster and integrate innovative ideas, provide recommendations, develop marketing strategies, and assist in operational transformation.

Typical Day in Role

• Consult with various teams to stay on top of projects and initiatives designed to move our organization into 1st place within the industry.

• Collaborate with client business partners and senior leadership in support of strategic initiatives, and design go-to-market plans on behalf of our marketing org.

• Develop leading-edge communications that are engaging, informative and relevant to specific audiences.

• Act as an advocate for advisors, the leadership team, and differing audiences, continually seeking faster and more efficient ways of building engagement and breaking through the clutter.

• Deal with ambiguity, change, and competing deadlines, in a fast-paced environment.

• Develop and maintain a network of subject matter experts from across client in support of content development.

• Contribute to a highly effective marketing team, fostering a positive and productive work environment.

• Formally present and defend recommendations.

• Take the initiative and accountability for the quality of your work, operating with minimal supervision.

• Influence others through a collaborative, thoughtful and tactful communication style.

• Communications support for high-profile, sensitive, or key strategic-initiative-related deliverables as required.

• The ability to understand and communicate within our brand tone and voice.

Candidate Requirements/Must Have Skills:

1) Minimum 5 years of experience writing and developing marketing strategies: Developing and implementing marketing strategies and communications for various audiences, including senior management speaking notes and presentations.

2) Minimum 5 years of experience writing and developing communications

3) Demonstrated time management with a consistent track record of on-time, on-budget delivery

4) Able to develop, own, and advocate for high-quality go-to-market strategies, using different mediums like communications, multi-media, presentations, and more.

Nice-To-Have Skills:

- Experience working within insurance or financial services and/or an agile organization is ideal but not mandatory. Preference will go to strong marketing skills.

- Mandarin – candidates with this skill would be prioritized**

Soft Skills:

• Exceptional written and verbal communication skills, with the ability to understand and articulate stakeholder needs. Demonstrates exceptional questioning and active listening skills, synthesizing and interpreting information to develop leading strategies.**

• An effective collaborator who enjoys working and sharing with talented colleagues.

• A proven multi-tasker who can manage concurrent projects and conflicting priorities within tight deadlines.**

• An enthusiastic, natural leader focused on building an advisor-centric culture.

• A creative thinker and problem solver.

Education:

•A degree or diploma in marketing, journalism, communications or equivalent work experience.

• Certifications: Agile marketing experience, nice to have however not mandatory

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