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Marketing Strategy Manager

3 months ago

Toronto, Ontario, Canada Lion Guard Corporation Full time
Position Overview

The Marketing Manager at Lion Guard Corporation plays a pivotal role in shaping our promotional strategies and enhancing our brand presence. This position requires a blend of creativity and analytical skills to drive successful marketing initiatives.

Key Responsibilities
  • Educational Background: A diploma or certificate from a recognized institution, ideally in marketing or a related field.
  • Experience: A minimum of 2 to 3 years in a marketing role, demonstrating a solid understanding of market dynamics.
  • Promotional Material Development: Create engaging promotional content that resonates with our target audience.
  • Budget Management: Plan and oversee marketing budgets to ensure effective allocation of resources.
  • Strategic Direction: Lead and assess teams responsible for executing communication strategies and information dissemination.
  • Media Relations: Cultivate and maintain relationships with media outlets to enhance brand visibility.
  • Advertising Campaigns: Oversee the design and implementation of advertising strategies aimed at boosting product and service sales.
  • Market Research: Conduct surveys to gauge public opinion and consumer attitudes.
  • Database Management: Maintain a comprehensive digital database for effective marketing outreach.
  • Client Consultation: Provide ongoing support and consultation to clients post-sale.
Work Environment
  • Attention to Detail: Precision is key in all marketing efforts.
  • Fast-Paced Atmosphere: Ability to thrive in a dynamic work environment.
  • Deadline Management: Work efficiently under tight deadlines.
  • Pressure Handling: Maintain composure and productivity under pressure.
Personal Attributes
  • Client-Centric Approach: Focus on understanding and meeting client needs.
  • Communication Skills: Excellent verbal communication abilities are essential.
  • Adaptability: Flexibility to adjust to changing circumstances.
  • Judgment: Strong decision-making skills.
  • Organizational Skills: Ability to manage multiple tasks effectively.
  • Interpersonal Skills: Awareness and sensitivity to team dynamics.
Environmental Commitment

This role contributes to positive environmental outcomes through responsible marketing practices.

Employment Details
  • Job Type: Permanent
  • Language Requirement: English
  • Working Hours: 35 to 40 hours per week