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Director of Product Marketing

3 months ago

Canada, CA Greater Talent Group Full time

Greater Talent Group, Headquartered in Austin, Texas, redefines Talent Acquisition and Fractional HR Excellence with innovative strategies. We curate high-impact professionals aligned with company culture and objectives, while our Fractional HR services provide tailored solutions for dynamic growth. Our collaborative partnerships, national reach, technical expertise, and unwavering integrity drive industry-recognized and award-winning corporate cultures.



Greater Talent Group has an exciting opportunity for a Director of Product Marketing [Remote, Canada Only] to join a dynamic and driven team at a Series B SaaS company.



A proven track record in SaaS product marketing for legal, tax, finance, treasury, compliance functions or regulated industries such as healthcare or insurance is preferred. Reporting to the VP Marketing, you will work across teams to drive performance in a structured market with regional and industry nuances. Additionally, you will work closely with the product development team, sales team, and other stakeholders to ensure the product is successful in the market.



What you'll do:

  • Conduct market research to identify target audiences and understand customer needs
  • Develop and implement product positioning and messaging
  • Determine pricing strategies and promotional plans
  • Work closely with the product development team to ensure product features align with market needs
  • Develop go-to-market plans for product launches
  • Develop and execute marketing campaigns
  • Monitor and analyze market trends and competitor activity
  • Communicate product value to both internal and external stakeholders.


What you'll need:

  • 7+ years of experience working in small to medium-sized startup marketing teams.
  • Interest in marketing automation and management software to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
  • Proven experience developing and executing successful product marketing strategies.
  • Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
  • Bachelor’s degree in marketing or communications; or equivalent work experience.
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