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Audiences Specialist, Digital Channel

1 month ago

Old Toronto Ontario, CA CIBC Full time

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit.

What you’ll be doing

The Audiences Specialist, Digital Channel is responsible for supporting the execution of digital marketing and sales activities, client engagement, retention tactics and innovation. The role applies comprehensive knowledge and skills to provide audience selection or targeting subject matter expertise to help achieve sales targets and deliver best-in-class digital client experiences. The Audiences Specialist, Digital Channel makes decisions on the implementation of segmentation strategies for the personalization and optimization of digital campaigns based on online behavioral and 1st party data driven insights. The role works collaboratively with internal teams to develop client segmentation tactics that align to CIBC Digital Marketing strategies. The role solves business, operational, and technical problems within the scope of their job, proactively monitoring, researching and assessing digital leadership and innovation within and outside the financial services industry.

This role focuses on personalized solutions to create a relevant, targeted experience for our clients as they engage with our websites and mobile apps. The Audiences Specialist will be accountable for recommending, influencing, and implementing digital channel personalization through client segmentation strategies based on data driven insights. Using the following advanced customer data and engagement platforms, Adobe real-time CDP, SFMC/SFDC, and Braze, you will generate client segments and campaign audiences. As an audience subject matter expert, you will work in an agile environment with a cross-functional team to support marketing campaign sprint cycles with the focus on achieving key performance targets. Experience with the Adobe products (Audience Manager, Experience Platform, Analytics, Target) is desirable, while having experience with Braze, Google (DV360, SA360, GA360, BQ), and SFMC/SFDC is a plus.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed
  • Knowledge of marketing CDPs/CEPs: You are proficient using platforms, like Adobe Experience Platform, to generate client segments and audiences that best align to marketing strategy and that provide the best engagement experience for our clients.
  • Customer Centric: You will be responsible for understanding key customer journeys and segments across digital channels to provide recommendations on how to optimize the customer experience and drive sales.
  • Digital Marketing: You have an understanding of how users interact with different media channels such as .COM, programmatic, paid search, paid social, etc. as they progress through the purchasing funnel.
  • Technical Expertise: You have a working knowledge of marketing optimization tools and are proficient in using them to drive owned onsite digital campaign performance. You possess expertise in using software like Adobe AEP, Adobe AA, Braze, Unica, Salesforce, or SAS or Databricks; and, you may have experience in programming using Python, SQL, R, etc.
  • Effective Problem Solver: You notice things that others don't. Your critical thinking skills help to inform your decision making and you provide actionable solutions within a cross functional team.
Who you are
  • You're digitally savvy: You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
  • You can demonstrate experience: You can create and implement cross-channel optimization and personalization strategies. It’s an asset if you are experienced with Braze, Adobe Marketing Cloud platforms, SAS, Databricks, Salesforce or programming (Python, SAS, SQL, R).
  • Your influence makes an impact: You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
  • You embrace and champion change: You'll continuously evolve your approaches as we learn from best practices and industry trends.
  • You give meaning to data: You enjoy investigating complex problems, and making sense of information. You're confident in your ability to communicate detailed information in an actionable way.
  • Values matter to you: You bring your real self to work and you live our values - trust, teamwork, and accountability.
What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact.

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location: Toronto-81 Bay, 33rd Floor
Employment Type: Regular
Weekly Hours: 37.5
Skills: Adobe Experience Cloud, Analytical Thinking, Analytics Software, Communication, Critical Thinking, Datasets, Data Visualization, Digital Channels, Digital Marketing, Digital Marketing Optimization, Machine Learning, Marketing Optimization, Microsoft Azure, Structured Query Language (SQL)

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