Paid Ads Specialist

1 month ago

Old Toronto Ontario, CA 1Web Corp Full time

Company Overview:

1Web is a pioneering digital marketing firm specializing in supporting charity and non-profit organizations. We are committed to crafting campaigns that resonate with our primary audience, the Muslim community, enhancing fundraising and awareness for crucial causes.

Role Overview:

We are looking for a Paid Ads Specialist, an Ads fanatic with a “growth hacker” mentality who is obsessed with conversions. Our agency focuses on bringing in actual results, whether that’s sales, donations, or leads.

As a Paid Ads Specialist, you will be responsible for managing a portfolio of clients across all paid media channels, primarily Facebook and Google, with the potential to experiment with other platforms.

Key Responsibilities:

  1. Setup, manage, and optimize campaigns across multiple platforms, including evergreen retargeting sequences and offline event tracking.
  2. Work alongside content & product teams to develop creatives for campaigns.
  3. Use UTMs and other analytical tools to track campaign performance beyond normal attribution windows and communicate these findings in a meaningful way back to the team.
  4. Stay within target ROAS and CPA benchmarks and allocated budgets.
  5. Continually optimize campaign performance based on data.
  6. Assist digital strategists in developing new funnel and campaign strategies.
  7. Identify areas of opportunity and utilize conversion rate optimization tactics (i.e., A/B testing, split-testing) to maximize ROI.
  8. Keep your finger on the pulse to identify opportunities within paid media channels for the benefit of both 1WEB and their clients.
  9. Report on campaign performance weekly, monthly, and quarterly to the wider team.
  10. Develop and manage paid media buying processes within the company.
  11. Undertake ongoing training and development provided by the company to ensure skills are up to date with the latest industry strategies.

Requirements:

  1. 3+ years of experience and knowledge in paid media buying.
  2. Background in advertising, marketing, and strong digital marketing experience.
  3. Certification in Facebook Ads and Google Ads.
  4. Understanding and practical knowledge of UTMs and performance tracking.
  5. Ability to communicate well and enjoys teaching or helping others.
  6. Ability to think strategically in relation to funnels and campaigns.
  7. Willingness to try new strategies.
  8. Team player and can also manage people and contractors or agency partners to ensure a high quality of care.
  9. Super organized and able to follow procedures when it comes to things like naming conventions.
  10. Good marketing background with an understanding of all components of the funnels aside from just the ads.

Benefits:

  1. Flexibility: Enjoy the freedom to set your own schedule and work from the comfort of your chosen location.
  2. Diverse Projects: Engage in a variety of stimulating projects across different industries, expanding your skill set and knowledge base.
  3. Competitive Compensation: Receive competitive rates reflective of your expertise and contributions.
  4. Independence: Operate as an independent professional, managing your workload and projects autonomously.
  5. Networking Opportunities: Collaborate with diverse teams and clients, fostering valuable connections within your field.
  6. Professional Development: Access resources and opportunities to enhance your professional growth and refine your expertise.
  7. Work-Life Balance: Maintain a healthy work-life balance by determining your workload and availability.
  8. Remote Work Environment: Embrace a remote work culture that supports your productivity and allows you to thrive in a location of your choice.
  9. Potential for Long-Term Collaboration: Opportunities for extended or recurring projects based on successful engagements.
  10. Supportive Environment: Benefit from a supportive network that values your unique skills and contributions.
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