Manager, Digital Analytics Implementation

1 month ago

Old Toronto Ontario, CA Loblaw Digital Full time

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make a significant and lasting impact on Canadians.

As the Manager, Digital Analytics Implementation, your role is to maintain and advance our measurement capabilities to help Loblaw Digital be a leading data-driven organization. You will be responsible for the measurement of customer behavior on and across all the digital experiences we build in order to empower our businesses with valuable insights that help them make better, more informed decisions.

What you’ll do

  • Define measurement strategies for multiple lines of business to measure, understand, and optimize online customer experiences
  • Partner with business leads at Loblaw Digital (Product, Marketing, Trading, etc.) and other Loblaw business units (Loblaw, Joe Fresh, Shoppers Drug Mart, PC Optimum, etc.) to design and execute end-to-end digital analytics implementations, including requirements, implementation, QA, SQL data wrangling, and reporting
  • Architect digital analytics solutions through a standard, universal lens across all lines of business, with additional focus on reliability, scalability, performance, and compliance
  • Be driven by the integrity of analytics data collection, ensuring our business can be guided by quality data and insights
  • Write documentation for business users, marketers, and web/mobile developers that details the digital analytics solution from both a business and technical perspective
  • Use JavaScript, Swift, or Java to write tech specs, code samples, and build digital analytics solutions for web or mobile
  • Be a subject matter expert for robust digital analytics solutions for web and mobile application tagging (data layer, JavaScript libraries, SDKs, tag management systems, etc.), tracking (clickstream analytics, usability analytics, content analytics, DMP, media pixels, etc.), and reporting (SQL, DBT, LookML, etc.)
  • Define measurement strategies for multiple lines of business to enable functional business teams and the enterprise as a whole, to measure, understand, and optimize online customer experiences
  • Follow and help define the roadmap for digital analytics implementation to align all stakeholders with the business' top priorities and expected outcomes, assess progress, and recalibrate when required
  • Advocate for the customer by placing them at the forefront of all decision-making and design processes
  • Participate in and support an environment that values diversity of thought, leaves room to make mistakes and learn, and thrives on the success of the larger team.

Does this sound like you?

  • 3+ years of experience implementing digital analytics tracking solutions for web and/or mobile (bonus for eCommerce applications)
  • 3+ years as a power user or administrator for Adobe Analytics, Google Analytics, or Snowplow Analytics
  • 2+ years defining data layer requirements and structures
  • 2+ years of experience as a power user of a tag management system (Adobe DTM/ Launch/Tags, Google Tag Manager, Ensighten, Tealium, etc.)
  • Solid experience enabling digital analytics tools, such as Adobe Analytics and Google Analytics, and other marketing technologies such as Adobe Audience Manager, Adobe Target, conversion pixels, etc.
  • Experience with digital analytics QA tools such as Omnibug, Charles, Fiddler, HTTP Toolkit, ObservePoint, etc.
  • Knowledge of digital analytics industry trends: tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, etc.
  • Comfort with technical documentation and independently developing innovative, untested solutions
  • Comfort and exposure to working with JavaScript, in XCode, or in Android Studio
  • Comfort working alongside various functional teams (business, product, tech, etc.), across various lines of business
  • Supportive – the success of partner teams is our success
  • Self-starter with the ability to work independently
  • Product Management, Web Development, or Tech background is a bonus
  • SQL, Google BigQuery, DBT, Looker experience
  • Data visualization experience.

How you’ll succeed

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world-class technologies to craft products our customers will love

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

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